Dickerman of WJRR 101.1 - A Journey of Creating Longevity in Traditional Radio, Overcoming Challenges of Technology, and Creating Opportunities and Community

This episode features our first guest from the world of radio, which is still one of the most important platforms to break new talent into the main stream. Dickerman is a radio personality, content manager, and social media manager for WJRR 101.1 in Orlando, FL. In this conversation we talk about Dickerman’s journey in radio, how his role has changed, opportunities and challenges with radio, and how he’s been able to not only build a 21 year long career in radio, but with the same station. He shares stories from when he used to work with Larry the Cable Guy, his favorite Earthday Birthday moments, and much more. 

Highlights from Episode
Our first Meeting (5:30)
Stories of Larry the Cable Guy (7:55)
First time Dickerman called into Radio (13:15)
Journey of how Dickerman got started in Radio (15:15)
How would someone get into radio today? (18:42)
What the day to day in the life of Dickerman, and all the roles he takes on (22:22)
How have things changed from the rebranding from Clear Channel to iHeart Media (26:25)
His role in the Earthday Birthday Music Festival and Band Selection Process (29:56)  
Favorite Earthday Birthday Music Festival moments (33:29)
The Future of Radio (36:21)
How do you build longevity as a radio personality? (39:49)
How to improve your skills as a radio host / personality, and interviewing people (41:18)
Pros/Cons working for a major radio station versus an independent station (46:44)
How does music get selected for radio? (50:18)
How can a band that’s not on a major label or big indie get their music on radio? (52:51)
Opportunities that radio can create for a career in the music business (58:05)
Facebook Question by Leslie Heindel – Do you have a go to question when an interview is going poorly? (1:01:15)
Facebook Question by Sergio Lugo – Do you feel you (or any radio personality) have an influence on the music industry? (1:02:12)
Why do radio stations play the same songs so often? (1:04:07)
Habits and Routines for Dickerman (1:05:55)
Dickerman’s Mentors (1:15:14)
What message would he put on a shirt that he could give out to every person at Earthday Birthday? (1:16:38) 

Quotes from Dickerman
“Have a backup plan, have something else you can do”
“The key in this business is to get up and move around”
“It’s important that radio remembers the local element”
“The thing with radio is that community is real”
“Keep it local, topical, and like you’re talking to a friend”
“The best critic is you, as long as you’re honest with yourself”
“The pros of working for radio is that I get to talk for a living”
“Radio is a cool business to work in”
“You have to stay relevant, but also age yourself as your audience ages”
“The labels and your representation helps”
“This business is all about who you know, and who’s going to open that door for you”
“You got to get to know people, and not doing it in an annoying way”
“It’s about finding that breakthrough for your artist”
“Stay on top of things, and don’t fall behind”
“You have to be able to communicate”
“Keep Rock Music Alive” 

Links to people, places, and things mentioned
People

Larry the Cable Guy
Jeff Foxworthy
Randy Myers
 Jim Ross
Mick Foley / Cactus Jack
Kerry Von Erich
Sarah McLachlan
Pat Lynch
Taco Bob
Mel Taylor
Scott Weiland
Slash
Rob Zombie
Lars Ulrich
Lajon Witherspoon
Jake the Snake Roberts
Ultimat Warrior
Missy Hyatt 

Places and Things
The Ron and Ron Show
WJRR 101.1
iHeart Media
Lilith Fair
Full Sail University
WJRR Earthday Birthday Music Festival
Red, Hot and Boom Festival
Velvet Revolver
The Offspring
Hard Rock Live Orlando
Metallica
Led Zeppelin
Nirvana
Sevendust  
Motley Crue
Warrant
Royal Rumble 1990
Von Erich Family
World Class Championship Wrestling
Fabulous Freebirds
WWE
Gorgeous Ladies of Wrestling (GLOW)
Seven Mary Three
Shinedown
Reddit
LiveLeak
Barstool Sports
Mixedmartialarts.com
Pride Fighting Championships 
98 Rock in Tampa Rock Station 

Dickerman’s Definition of Making It
“Getting to your dream job, and being compensated for it too.” 

Keep in Touch with Dickerman of WJRR 101.1:
http://wjrr.iheart.com/onair/dickerman-16386/
https://www.facebook.com/dickerman/
https://twitter.com/itsdickerman/
https://www.instagram.com/itsdickerman/ 

 My first time in Radio and Meeting Dickerman, Larry the Cable Guy, and Crash

My first time in Radio and Meeting Dickerman, Larry the Cable Guy, and Crash

 Dickerman and Mel Taylor at Earthday Birthday

Dickerman and Mel Taylor at Earthday Birthday