7 Ways to Break Into the Music Industry While Still in College

Breaking into the music industry can feel overwhelming, especially when you’re still in college and balancing classes, jobs, and student life. But here's the truth: college is actually one of the best times to start building your career in music. Why? Because you have a powerful excuse to reach out to professionals, access to peers and resources, and the flexibility to experiment. In this article, I’ll walk you through seven actionable steps you can take right now, yes, while you’re still in school, to launch your journey into the music industry.

1. Intern Every Semester

I can’t stress this enough, intern as early and as often as you can. Don’t wait until junior or senior year. I’ve seen students start interning as sophomores and graduate with five internships under their belt, and often they’re already working full-time in the industry by senior year. Paid internships are becoming more common, but if you can manage it, take the experience even if it’s unpaid. Internships are your foot in the door.

2. Work Live Events (Any Events!)

Most students want to work in touring, artist management, or venues, so what better way to start than by working live events? These don’t have to be concerts right away. Work local 5Ks, food festivals, charity events, anything. Experience is experience. Once you’re working, network. Say hello to the venue reps. Ask bands if they need help selling merch or loading in gear. Get known as the person who shows up and adds value.

3. Learn Marketing, Finance, or Content Creation

The majority of entry-level music jobs today are in one of three areas: marketing, finance, or content. Are you passionate about storytelling and creativity? Dive into digital marketing, learn Meta Ads, Google Ads, TikTok strategy. More analytical? Learn spreadsheets, budgeting, and forecasting. Love visual media? Learn how to film and edit videos with just your phone. These are all highly valuable skills that can set you apart.

4. Start a Podcast

Starting a podcast while in college is a networking cheat code. Reach out to professionals and say, "I'm a student doing a podcast for a class project, and I’d love to interview you." Most people will say yes. Focus on a specific topic per semester, touring, artist management, A&R, etc. and learn directly from the pros. You’ll build knowledge and your network at the same time.

5. Create Your Own Opportunities

I got started by creating my own show, literally. My first production was a local festival called Rock for Hunger, booked with local bands I had met by attending shows. We raised money for charity and filled the student union ballroom. From there, I kept producing more shows and eventually landed my first job as a talent buyer. Don’t wait for someone to give you a chance, make your own.

6. Help Local Artists

You’d be surprised how many local bands need help. Offer to manage their merch table, take photos at their show, or help with social media. As you get to know their needs, you might naturally evolve into a manager or promoter. This is how many great careers begin, by being of service first. And remember, helping artists builds relationships with venues, too.

7. Go to Shows (and Track Your Activity)

This might sound too simple, but just go to as many shows as you can. When I was in college, I went to 26 shows in one month (averaged 10-15 shows per month). Many were free or under $10. At those shows, I met bands, venue staff, and promoters. Keep a spreadsheet of shows you attend, people you meet, and notes about the scene. You’re not just going to shows—you’re studying your future workplace.

Final Thoughts

You don’t need to have it all figured out. You just need to start. Use your time in college to test different roles, meet people, and build real-world experience. If you do, by the time you graduate, you’ll already be working in the music industry—or at least well on your way.

If you’re interested in more practical guidance, I host weekly Office Hours on YouTube Live and run workshops through the Making It Academy. Come say hi—we’d love to support your journey.

Written by Chris Goyzueta, artist manager, educator, and founder of Making It Academy. This article is based on insights shared during the first episode of Office Hours with Chris G, a weekly YouTube Live series.