The Brolletts: Branding Loud, Showing Up Proud, and Content Marketing (THE PODCAST IS BACK!!)

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Greg Rollett is a marketing powerhouse, content creator, and entrepreneur who’s been blending entertainment and business for over two decades. As a former touring musician turned digital marketing expert, Greg now co-hosts The Brollett Podcast with his son Colt, runs a youth-focused sunglass brand, and helps creators build brands that actually connect. He’s been a mentor to countless creators and business owners—Chris included—and continues to innovate in the content and fan engagement space.

🎙️ Episode Overview:

In this episode, Chris reconnects with longtime friend and marketing mentor Greg Rollett to unpack what it takes to turn casual fans into loyal communities—whether you're an artist, venue, or content creator. From the importance of collecting emails (yes, even in 2025) to why venues must create experiences that fans want to return to, Greg breaks down how content, consistency, and creativity are reshaping the live music landscape.

We also dive deep into Greg and Colt’s journey of launching a podcast and a sunglass brand together, how they hit 100K+ views with iPhone-only content, and why formats and consistency are the secret weapons for creators today. Whether you're managing a venue, growing a fanbase, or building a brand from scratch—this one is packed with tactical gold.

🕒 Timestamps + Topics:

0:00 – Intro: Relaunching the podcast + Greg’s role in Chris’s digital marketing journey
2:00 – Early email list hustle + lessons from pre-social media marketing
5:00 – Launching a family-run sunglass brand + using it to teach real skills
7:00 – Creating viral video content as a 12-year-old with a podcast
10:00 – Baseball meets content creation: Timing + taking advantage of events
13:00 – The “baseball” approach to content: More at-bats = more wins
16:00 – Finding repeatable formats like “5 Questions” for short-form content
20:00 – Cold DMs, video outreach, and building a dream guest list
26:00 – Using AI for research, clip creation, podcast prep + blog repurposing
30:00 – Selling sunglasses like we used to sling CDs: Old-school hustle returns
34:00 – Lessons from Mayday Parade + IRL fan engagement
36:00 – Consistency, momentum, and why most creators just need to START
39:00 – How podcasting builds your network (and your future)

💡 Key Takeaways:

  • Venues need to think like brands — Fans should leave loving the venue as much as the artist.

  • Email > Follows — You can’t market to fans you don’t own. Build that list!

  • Use events as content opportunities — Even fan-side, you can grab interviews and create value.

  • Content is about at-bats — Not every video will be a home run. Just keep swinging.

  • Formats create freedom — Repeating proven structures like “5 Questions” builds consistency.

  • AI is your best content assistant — From guest research to blog posts and clip generation.

  • Relationships > Reach — Cold DMs and thoughtful outreach open doors you never imagined.

  • “Just Start” > “Just Perfect” — Most creators never make it because they never begin.

🔗 Connect with Greg Rollett:

🔗 Connect with the Making It Academy Network
🎓 Website + Courses: makingitwithchrisg.com
📺 YouTube: @chrisgoyzueta
💼 LinkedIn: Making It Academy
💥 Patreon (Bonus Content + Live Workshops): patreon.com/makingitacademy