How to Get a Booking Agent - Specific Goals for Artists to Get an Agent

These days it can sometimes be harder for artists to get a booking agent than getting a record deal. In a touring industry (assuming after COVID-19 touring picks back up), artists make the majority of their money on the road. Agents have the ability to not only book shows for artists but are also fully engaged in the artist development process. When working with an agent, they will map out strategies on which markets and venues to tour, and how they can grow the touring business of an artist. In addition to this, agents have access to music festivals and other agencies. They usually hear about artists going on tour looking for tour support, before management companies, and especially before other artists. Also, most booking agents have other divisions within their company that can lead to other opportunities for artists. This leads to the important question - how do I get a booking agent?

Micah Davidson is the CEO/Founder of Midwood Entertainment and has been a booking agent for over 15 years. In this video, he shares some very specific details on the guidelines his agency looks for in artists. These guidelines are very consistent with what I’ve heard from most agents throughout my career. As most agents on the podcast have mentioned, yes the music matters. However, there are some specific key performance indicators (KPI’s) that artists can track and create specific goals from these KPI’s.