Angela Mastrogiacomo - Building Your Story Through Written Form, From Artists Bios To Social Media Management, Publicity And Much More

Ep.062 Cover Angela Mastrogiacomo.jpg

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Angela Mastrogiacomo is an entrepreneur, publicist, blogger, and founder of Muddy Paw PR and Infectious Magazine. What inspires me about Angela, is all the amazing content she puts out there for artists to learn more about email etiquette, social media management and marketing, mental health issues in the music business, motivation, and so much more. The amount of information she contributes to the industry is too much for one podcast episode, and we’ll definitely need to get her back for a round two. This episode is packed with information on social media management and marketing, writing your own bio, how to get a publicist and what she looks for in artists, and much more.

 Article by Angela Mastrogiacomo on ReverbNation

Article by Angela Mastrogiacomo on ReverbNation

Highlights from this Episode
[4:25] Differences between Music Industry in Canada and United States
[7:35] Muddy Paw PR
[8:53] Angela’s Journey in the Music Business
[12:52] Things she looks for in potential clients
[15:18] Tips on telling the Artist Story
[18:15] How to find a bio writer
[19:10] Things to not put into a bio, and format musicians should follow
[21:43] Band having its own persona
[23:30] How can artists use their persona on social media and the 70/20/10 Rule
[29:01] How would an artist reach out to fans of similar artist
[33:48] What should artists include on their website
[38:02] What makes a good newsletter and what’s the best way to collect emails
[42:08] Utilizing a Blog to build your brand and following
[44:47] How to make the most out of interviews and things to avoid
[47:57] When to reach out to publicists, and things to look for
[50:26] How long an artist should work with a publicist and having realistic expectations
[55:42] Topics Angela wants artists to know more about
[1:00:12] Angela Mastrogiacomo

Quotes from Angela Mastrogiacomo
“Looking back now, I really wish I started with an internship first.”
“A lot of artists suffer by trying to cut costs and write their bio themselves.”
“Someone that reaches out with well enough lead time shows that they are a serious artist.”
“Authenticity will always translate better.”
“There is nothing worse [in a bio] than a band's entire history.”
“Use your bio as a place to let people in on your personality.”
“It’s such an essential component that you’re promoting other bands to build that community and build that network.”
“Social Media should be treated as you would any friendship.”
“What matters is the connection your audience feels with you, and they can’t feel connected to you, if all you’re doing is selling to them.”
“Your website is your hub.”
“One you’re super clear on your brand, everything else will fall into place.”
“There is nothing really that replaces in person [meeting fans].”
“The actual value comes from getting to those vulnerable spots...those are the things that connect us as humans.”
“Even if it’s a small blog, you have to treat it like it’s the biggest blog in the world.”
“You should be grateful if your publicist tells you up front something is not going to happen.”
“A big part of PR is getting in front of the industry.”  
“PR is all about building buzz and getting your name out there.”
“It’s important to hire people to help you. You can’t do everything.”
“There is nothing more important than your own mental health and sanity.”

Links to people, places, and things mentioned
Factor Music Grant [Canada]
Muddy Paw PR
Anberlin
Infectious Magazine
Pitchfork
Michael Franti
Shadow of Whales
1,000 True Fans by Kevin Kelly [Blog Article]
Electric Kiwi
Alternative Press
Stereogum
Green Day

[BOOKS]
The Defining Decade by Meg Jay
The Firestarter Sessions by Danielle LaPorte
You Are a Badass by Jen Sincero

Angela’s Definition of Making It
“That feeling of fulfillment when you’re working towards something that matters.”

Getting in touch with Angela
https://muddypawpr.com/
https://twitter.com/Angela_Mastro
https://www.instagram.com/Angela_Mastro/

Keep in touch:
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://www.facebook.com/makingitwithchrisg

Credits:
Host: Chris Goyzueta (Chris G.)
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp