Ari Herstand - Strategies for DIY Musicians and Exciting New Updates to the Book “How to Make It in the New Music Business”
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Ari Herstand returns to the show with another exciting episode filled with strategies and wisdom for DIY Musicians. In December 2019, he released the 2nd Edition of his book, “How to Make It in the New Music Business,” the book that’s required for my Music Business 1010 students, and I recommend to all aspiring artists, managers, producers, concert promoters, record labels, or anyone that is interested to learn about the Music Business. This book goes beyond just being a great resource for musicians. It’s the book everyone should read first when getting into the music industry.
Over the years, Ari Herstand has offered so many amazing resources for DIY musicians through his blog https://aristake.com/. Being a musician himself, Ari always had a giant hunger to learn the business, and figure out ways to be successful as a musician. Ari would not take failure as an option. He was determined to make a career as a musician. Through his journey, he inspired many other musicians to reach out to him to ask for advice. After receiving many of the same questions over and over again, and getting busier, he created the blog to direct people to with questions, and offered a ton of value there for musicians worldwide. Eventually, this lead to the first edition of the book “How to Make It in the New Music Business.” Since he has held workshops, courses, lectures, and much more to continue to expand and share his knowledge in the music business. All the thousands of hours of interviews, and research have led him to where he is today. An amazing second edition of the book, an exciting new music business podcast (coming out in 2020), and the beginning of the first edition of courses for artists to dive deeper into marketing and strategies that’ll help take their career to the next level.
In this episode, we talk about some of the new updates in the book. What has changed in social media since the first edition, Spotify strategies and playlisting, the international expansion of the book, Ari’s new podcast, and courses that are offered for DIY Musicians. The episodes with Ari are always full of amazing strategies and wisdom, and this one doesn’t fall short from that.
Get the 2nd Edition of “How to Make It in the New Music Business”
Quotes from Ari Herstand
“Video content is paramount.”
“The most important aspect of a release is being able to tell the story behind that song and the project.”
“I’m a firm believer that you need video content behind every song you release.”
“Spotify will be the first to tell you that their curators definitely take into account what kind of traction you’re getting outside of their ecosystem.”
“People don’t fall in love with an artist because of that one song. People fall in love with artists because of who they are and what they stand for.”
“It’s not and cannot be all about the music.”
“What makes you different from everyone else? And why should people care about who you are?”
“What’s the most compelling story in this moment?”
“Social media platforms are not meant for selling...they’re meant for relationship building.”
“There are artists who are reaching stratospheric levels of success independently that we haven’t really seen before.”
“Using your creative talents to find ways to provide value for people in any realm, that can return value.”
“Find what your strengths are and identifying those, and how you can use your strengths that can benefit you.”
Highlights from this Episode
[5:48] What’s new with Ari Herstand
[9:24] How Ari will promote his music with all the lessons he’s learned
[14:45] Video & Story with recurrent content
[17:31] Figuring out your unique story
[24:48] What should people look for in a publicist
[35:53] Converting social media followers and listeners to ticket buyers
[37:48] Changes for the next decade in the music industry
[41:50] Always educating yourself on how to run your business
[43:20] Updates in the 2nd Edition of Ari’s book
[48:20] Areas outside of the music business that artists should explore
Links to people, places, and things mentioned
“How to Make It in the New Music Business” by Ari Herstand (2nd Edition - BOOK)
Brassroots District
The New Music Business Podcast (Ari’s Podcast Coming Soon)
Andy Grammer
Ari’s Take Academy
Phoebe Bridgers
The White Stripes
Submit Hub
Chance the Rapper
Vulfpeck
Madame Gandhi
Ari Herstand’s Definition of Making It:
“Doing what I love and supporting the lifestyle that I’d like to have. Happiness needs to be built into every career decision.”
Get in touch with Ari Herstand
https://aristake.com/
Instagram | Facebook | Twitter | YouTube
Related Articles & Episodes:
First Episode with Ari Herstand
Second Interview with Ari Herstand
Interview with Kyle Lemaire “Circa” from Creative Juice Podcast
Interview with Mark Schaeffer - Author of the book KNOWN
PR Resources:
Interview with Angela Mastrogiacomo - Building Story Through Written Form
Interview with Bree Noble - Path to Being a Profitable Musician
Interview with Kevin Calabro - Co-Founder of Indie Label Royal Potato Family
”How to tell Your Story on Social Media” - Guest blog by Katherine Forbes
Keep in touch:
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://www.facebook.com/makingitwithchrisg
Credits:
Host: Chris Goyzueta (Chris G.)
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency
Music: Emily Kopp
