Phillip Stutts - Applying the Undefeated Marketing System to the Music Industry

Phillip Stutts is the marketing mind behind winning over 1,400 elections from presidential races to congress, the senate, and many other elected positions. He developed a 5-step marketing system that can be applied to winning presidential elections to marketing fortune 200 companies to marketing independent musicians and small businesses. Stutts is the author of the Undefeated Marketing System and host of the Undefeated Marketing Podcast where he features some of the most brilliant marketers in the world.

To learn more about Phillip Stutts visit https://www.phillipstutts.com.

Foundation to Your Music Career: Content, Customer Journey, Branding & Business Models

This is the foundation lesson of a 12-week series that started on 1/18/2021. Get Access to all 12 Lessons and more: https://www.patreon.com/makingitacademy. If the program is still going on, we will be adding a new lesson every Monday. This foundation lesson shares the basics to what we will be exploring over the next 12 weeks. Creating your content strategy, customer journey's and building your funnel, branding, business models, and much more.

Bree Noble & Katie Zaccardi - Launching a New Revenue Stream for Your Music Career

Katie Zaccardi is a musician, marketing expert, has her own podcast Out To Be, and offers many amazing coaching resources for DIY Musicians.

Learn more about Katie at https://www.katiezaccardi.com/. Bree Noble is also a musician, entrepreneur, and coach helping DIY musicians launch their career.

Learn more about Bree Noble at https://profitablemusician.com/.

The two of them are working together on an amazing new course that goes live this month, June 2021, helping artists launch a new revenue stream for their business.

Music Marketing with the NEW TikTok feature, Marketing Budgets, & Building Discord Communities

Welcome to a new format in our series! This is our music, marketing, entrepreneurship, and finance news episode with my co-host, Sara Salomon. In this first episode, we discuss four different articles focused on the new TikTok Promote feature, should you be on TikTok, how to build your music marketing budgets, and building discord communities.

Connect with Sara at https://www.instagram.com/thesarasalomon

Articles mentioned:
https://www.musicbusinessworldwide.com/frank-harris-jason-derulo-tiktok-is-running-everything/
https://www.socialmediaexaminer.com/how-to-use-tiktok-promote-to-reach-new-audiences/

https://bandzoogle.com/blog/how-to-create-a-music-marketing-budget-in-4-simple-steps
https://blog.hubspot.com/marketing/discord-advertising

Katie Zaccardi - Launching Your Patreon Page, Next Album, or Marketing Campaign

You can also listen to this episode on Apple Podcasts | Spotify | Stitcher |

Katie Zaccardi is a singer-songwriter and music business coach that’s focused on helping women in the music industry build sustainable careers and multiply their income without stress and self-doubt. Last time she was on the show was episode #095, where we focused on mental health in the music industry, and especially for creatives. In this episode, we go deep into an artist’s launch strategy for their next project whether that’s a Patreon page, new album, single, or just marketing campaign in general.

Isabella Bedoya - Finding Your True Fans & Building Free Organic Funnels

Isabella Bedoya of Fame Hackers, Podcast Interview

You can also listen to this episode on Apple Podcasts | Spotify | Stitcher |

Isabella Bedoya helps independent artists establish profitable music careers so they can get paid doing what they love. She is the founder of The Fame Hackers, a four-step approach for musicians that want to go from "starving musician" to "superstar."

After working as an A&R for a major label, Isabella uses her industry experience coupled with cutting-edge strategies to help musicians monetize their music careers, attract their loyal fan base, and reach the levels of success they desire.

In this conversation, we discuss building free organic funnels, finding your most ideal fans, having a solid foundation before spending money on paid advertising, and much more. To learn more about Isabella Bedoya visit https://www.thefamehackers.com​.

Get in Touch with Isabella Bedoya
Facebook | LinkedIn |

Luke Pierce of WORKS Entertainment and Promoter 101 on Building Artist Brands by Creating Communities, Content, and Digital Marketing

2020 Episode Cover Luke Pierce.jpg

You can also listen to this episode on Apple Podcasts | Spotify | Stitcher |

Building a powerful brand in today’s music business includes creative marketing strategies, recurring content, and building communities. Luke Pierce is one of the artist managers and the production manager for WORKS Entertainment, which works with Straight No Chaser, Home Free, Brass Against, Brian Culbertson, Brain Newman, John Mclaughlin, Lucky Chops, Morgan James, and Striking Matches. He’s also one of the hosts for the popular music industry touring podcast Promoter 101. 

In this conversation we talk about ways to pivot during COVID-19, building communities, nurturing campaigns, what he looks for in artist management clients, digital marketing, and much more. 

To learn more about Luke Pierce visit https://www.worksentertainment.com/ or http://www.promoter101.net/

Highlights from this Episode
[01:32] Must go to Food Spots in Nashville 
[04:45] Nashville Music Scene 
[10:22] Current Projects 
[12:10] Real Estate Investing 
[14:00] House Hacking 
[16:54] Day to Day Managers 
[20:53] Pivoting During COVID-19 
[27:16] Strategies for Patreon 
[33:46] Building Communities 
[39:29] Opt Ins to Emails, SMS, or Discord Lists 
[42:25] Nurture Campaigns 
[47:39] Recurrent Content 
[52:45] Picking New Artist Management Clients 
[55:27] Resources to Learn About the Music Business 

Quotes from Luke Pierce
“There is really something biomechanically different between live music and recorded music.” 
“I would never underestimate the value of written word or blogs or poems or whatever types of media. It doesn’t need to be about music.” 
“If you’re really trying to build a community and business, it needs to be weekly” (on sharing content on Patreon)
“Try to cater to your audience in terms of technical styling and how you think they prefer to communicate.” 
“Wherever fans are go there.” 
“Having a really effectively run mailing list is an essential part of an artists digital life.” 
“Making sure you’re hitting the right people with the right funnels and right journeys through your catalog or body of work is an important thing to do.” 
“There is literally an algorithmic importance of having consistent content on YouTube.” 
“The consistent mix of consistency but authentic is really important.” 
“Are you an authentic creator? Can you create?” 
“Artists are entrepreneurs and they need to have an understanding of their business.” 
“The artists most important job is to deliver music and content and engagement on daily basis.” 

Links to people, places, and things mentioned
James Beard Awards
Sean Brock (Chef) 
RJ Cooper (Chef)
Saint Stephen (Restaurant)
Emmy Squared (Restaurant)
Pelican and Pig (Restaurant)  
Margot Cafe & Bar (Restaurant)
Setsun Pop-up (Restaurant) 
Prince’s Hot Chicken (Restaurant)
The Station Inn
Tim McGraw
Prescription Songs
Rusty Gaston
WORKS Entertainment
David Britz
Bigger Pockets Podcast
Amanda Palmer
Penny Fractions 
Discord 
Philip DeFranco
Grace Helbig
The Try Guys
Mailchimp
Shopify Masters Podcast
Dan Steinberg 
Emporium Presents 
The Mailroom - The Hollywood History from the Ground Up by David Rensin [BOOK] 

Luke’s Story on Promoter 101

Luke Pierce Definition of Making It:
“If I can be safe and happy it’s fortunate.” 

Get in touch with Luke Pierce
Instagram | Twitter
https://www.worksentertainment.com/
http://www.promoter101.net/

Keep in touch:chris.goyzueta@gmail.com

Credits: 
Host: Chris Goyzueta (Chris G.)
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp

Kohrey - Building Artist Brands through Creating Views, Streams, and REAL Followers with Digital and Influencer Music Marketing

Episode Cover Kohrey.jpg

You can also listen to this episode on Apple Podcasts | Spotify | Stitcher |

In the last few years, for the first time we’re living in an age where musicians and artists can take control of their music career, and use powerful strategies to promote their own music. In the digital age, artists have the ability to find real fans to stream their music on Spotify and watch their videos on YouTube, TikTok, Instagram, and Facebook.  Musicians don’t have to rely on labels or others to make a living doing what they love. Also, the artist team no longer needs to follow the traditional model of manager, attorney, agent, label, publicist, and publishing company. In the new music industry, one of the most powerful persons to have on your artist team is a digital marketing expert. 

Kohrey is a digital marketing expert, and the co-founder of the Brandman Network and Contraband Agency. Through their companies they have created powerful results for independent musicians in finding a real audience that they can convert to loyal fans. They teach artists how to do this through their agencies and with all the amazing content they share on their YouTube Channel and Instagram. Kohrey and his partners are making a real difference in artists careers, and taking them to build successful businesses. 

In this conversation, we talk about digital marketing, promoting shows, about the different platforms to promote music and much more. To learn more about Kohrey visit https://www.contrabrand.agency/ and https://www.instagram.com/kohreydasavior/

Quotes from Kohrey
“If we’re seeing that people are willing to come to an old bakery to watch a concert, it really opens up the world to what artist touring can look like.” 
“Events, if you have the stomach for it, the capacity for it, and the team for it, it’s one of the best networking things you can do.” 
“The way to play the game in marketing is the same whether you’re emerging or established.” 
“Content is 60% of the game. If you don’t start there, you’re not even competing.” 
“You should know enough to know what you’re not good at and what you need to delegate.” 
“You don’t need to run your marketing campaigns forever, but at least understand enough about it so when you’re hiring somebody you know what they’re talking about and what questions to ask.” 
“Spotify is like the industry scoreboard.” 
“YouTube is the most rewarding platform to grow on.” 
“TikTok is the first social media platform where there is music promo going on 24/7 and everyone is clearly fine with it.” 
“Spotify doesn’t convert as well to other platforms, as other platforms convert to Spotify.” “Ads alone are not enough to break an artist.” 
“Ads make it easier to take risks on the other stuff.” 
“The strategy is in the long term.” 
“The email list does show work ethic.” 

Highlights from this Episode
[02:35] Promoting Shows in Alternative Venues 
[10:58] Organizing Blue Summer Festival & Booking Touring Artists 
[22:07] Promoting lesser known artists through Digital Marketing 
[26:24] About Contraband Agency 
[31:10] Developing Your Artist Team 
[35:40] Booking Agents 
[41:40] How to know who’s a good manager
[47:27] Best platforms for musicians 
[53:03] The right time and way to direct people to Spotify 
[56:15] Advertising on YouTube 
[01:01:36] Engagement with retargeting ads 
[01:03:20] Directing fans to your email list 
[01:09:44] Taking care of your fans along the funnel 
[01:13:10] Getting to know Kohrey 

Links to people, places, and things mentioned
Blue Summer ATL
Paradigm Agency 
International Entertainment Buyers Association (IEBA) 
Jonathan Hay
Brandman Sean
Kendrick Lamar
Meek Mill
Travis Porter
Miguel 
Creative Juice Podcast
Earn Your Leisure 
Joe Budden Podcast 
[BOOKS] 
All You Need to Know About the Music Business by Don Passman
Never Split the Difference by Chris Voss
All Marketers Tell Lies by Seth Godin
Jab, Jab, Jab Right Hook by Gary Vaynerchuck 
The Art & Science of Respect by Jay Prince
Hustle Harder, Hustle Smarter by 50 Cent

Kohrey’s Definition of Making It:
“Being able to do whatever it is that I wanna do in the moment comfortably, without ever worrying.” 

Get in touch with Kohrey
https://www.contrabrand.agency
Instagram | YouTube 

Get in touch with Kohrey
https://www.contrabrand.agency
Instagram | YouTube 

Related Articles & Episodes: 
Cheryl B. Engelhardt - Rockin’ Your Email Subscriber List [Episode #083]
Mark Schaefer - Strategies to Building Your Brand [Episode #073]
Kyle “Circa” Lemaire - Disrupting the Traditional Music BusinessKyle “Circa” Lemaire - Disrupting the Traditional Music Business [Episode #054]

Keep in touch:
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://www.facebook.com/makingitwithchrisg

Credits: 
Host: Chris Goyzueta (Chris G.)
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp