Strategies to Playing Live & Building Your Email List featuring Lessons from Ari Herstand, Bree Noble, Cheryl B. Engelhardt, and Shannon Curtis

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The questions I receive the most are related to touring and building a fanbase. Regardless of where you are in your career, whether you’re just starting out or have been grinding for a long time but you’re just not where you want to be in your career, this episode is ideal for you. In this episode, I expand on and string together some clips from past guests to help you build your most ideal strategy for playing live and building your email list. These strategies are beneficial for all genres. In this episode, we discuss utilizing house shows as a strategy to building your audience. House Concerts are not just for singer-songwriters and folk artists. There are and have been artists from all genres performing in people’s houses. From Hip-Hop artists performing at and organizing house parties, to metal bands playing in people's garages. This episode features valuable lessons from Ari Herstand, Bree Noble, Cheryl B. Engelhardt, and Shannon Curtis.

Guests Featured in this episode
Ari Herstand from Episode #016
Bree Noble from Episode #082
Cheryl B. Engelhardt from Episode #083
Shannon Curtis from Episode #038

Quotes from this episode
“When there is excitement, people want to come and be part of the show.”
“Nobody ever got signed just because they played the cool venue in town.”
“Facebook people doesn’t want people leaving Facebook, on email you can send them
wherever you want.”
“When you have email subscribers, send them an email that you would send to a friend.”
“Send an email that people would want to open and look forward to reading.”

Links to people, places, and things mentioned
Steve Aoki
Email Marketing Stats from Mailchimp
Pre-Writing Your Automated Emails
Rick Barker
Anthony Snape
[BOOK] How to Make It in the New Music Business by Ari Herstand
[BOOK] All You Need to Know About the Music Business by Donald Passman
[BOOK] No Booker, No Bouncer, No Bartender by Shannon Curtis

Keep in touch:

Host: Chris Goyzueta (Chris G.)
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp

Bree Noble - A Path to Being a Profitable Independent Musician

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You can also listen to this episode on iTunes | Spotify | Stitcher |

The beauty of today’s music business, is that there are so many ways musicians can make a living. It’s important to remember that every artist is a business, and with being a business there are certain fundamental and advanced techniques that everyone can build a successful career with. Bree Noble is a singer-songwriter, podcaster, coach and co-founder of the Profitable Musicians Summit. Bree is focused on mentoring and coaching musicians through a step by step program that helps guide musicians through their journey of making a living doing music. In this episode, Bree discusses some of her principles on how to build email lists, touring and show strategy, and much more.

To learn more about Bree Noble and get the free guide of 19 sources of income at  

Highlights from this Episode
[4:45] The Profitable Musicians Summit
[11:17] Resources available for Musicians by Bree Noble
[12:44] Projects Bree Noble is involved in
[17:37] How Bree got started in the music industry
[21:05] “The Music Industry Game” and common mistakes artists make
[22:46] How to know if an artist needs a manager or when to get one
[24:55] How often to play when first starting out
[27:08] When to transition from playing open mics and coffeehouses to house concerts
[29:28] Building the first 100 email list subscribers
[34:40] How often to send email newsletters to fans
[36:35] What to send to your mailing list
[40:40] Writing engaging posts on social media
[43:30] Facebook Groups versus Newsletters
[45:45] Touring strategy and when to start playing outside of your hometown
[51:25] Rapid Fire Questions

Quotes from Bree Noble
“I just started getting out there and got scrappy.”
“We get into these tracks with all these gatekeepers out there, and getting them to open the gate.”
“You need to be doing is not going to get a manager, you need to get customers, fans.”
“Become an entertainer, instead of someone who just does music.”
“Every fan that you get, you need to feel thankful and lucky for them.”
“In the foundation stage, you’re building your email list to 100 people.”
“Once you get that ball rolling with house concerts, it becomes easier.”
“Some people think you have to earn every single fan through blood, sweat and tears, that’s not true.”
“It doesn’t have to be as complicated as most of you are making it.”
“I wasn’t afraid to ask for a referral.”

Links to people, places, and things mentioned
Profitable Musicians Summit
Angela Mastrogiacomo
DIY Musician Conference
Female Indie Musician Community
Tyrone Wells
Zac Brown Band
Carlene Thiessen
Dawn Beyer
Rick Barker
The Pointer Sisters
[BOOK] “The E Myth” by Michael E Berger
[Documentary] 20 Feet from Stardom
[Documentary] Metallica “Some Kind of Monster”
[Documentary] Metallica “This Monster Lives”

Bree Noble’s Definition of Making It:
“Doing what you love that gets you excited to get out of bed everyday, and not doing it on anyone else's schedule.”  

Get in touch with Bree Noble
Instagram | Twitter | Facebook
Musician's Profit Path Masterclass:
Income Guide:
Main site:

Keep in touch:

Host: Chris Goyzueta (Chris G.)
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp