Wayne Lee - Journey of a Legendary New Orleans Talent Buyer for Tipitina's and House of Blues

One series comes to a close, and another begins with my conversation with Wayne Lee. This is the final episode of the New Orleans series, but also the first episode of the Talent Buyer series. Yes, this one is a double header. Wayne Less is New Orleans native and one of its legendary Talent Buyers. He’s a true staple to the New Orleans music scene. His journey began in 1999 when he became the assistant under Sonny Schneidau at House of Blues in New Orleans. Throughout his journey, Wayne Lee has also worked at Live Nation in California after which he returned to House of Blues New Orleans for another year, prior to booking for the legendary Tipitina’s.

When I first moved to New Orleans to work at House of Blues, I actually saw more shows at Tipitina’s for the first two months of living there. It truly is a magical place with endless amounts of history, and a stage graced by many of the biggest stars in music. In this conversation, Wayne Lee shares stories from some of his favorite shows, lessons from his journey, advice to being a Talent Buyer, and many stories of some of the great artists from New Orleans. This was a really fun conversation, and a great way to merge two series’ in one. Enjoy episode #022 of Making It with Chris G.

Highlights from the Episode:
Lee describes what a Talent Buyer is (6:25)
Beginnings in the industry (7:30)
What makes talent buyers stand out (9:25)
Lessons learned from a corporate structure (10:30)
First and favorite bands Lee booked (12:15)
Lee’s experience working with Trombone Shorty (14:20)
Brief Jazz Festival description (15:15)
Lees favorite Jazz Festival lineup he has booked (15:35)
Favorite Jazz Festival moments (17:20)
Lessons Lee learned from his mentorship with Sonny S. (18:30)
What someone interested in talent buying should know (20:30)
Lee’s mentors (23:40)
Advantage of living where the industry is (25:15)
How Lee balances a busy life (27:00)
Stories about Mark from H.O.B (28:55)
Ideal Path for the aspiring Talent Buyer (30:00)
Places to visit in NOLA (32:00)
Story behind Longhair (35:25)
Lee’s influences (38:10)
Favorite Allen Toussaint stories (40:10)
First ‘Holy Shit’ moment (42:00)
Evolution of deals (45:40)
Ways to build relationships between promoters and agents (49:15)
Biggest challenge with agents (52:40)
Biggest misconception of a talent buyer (53:45)
Rapid fire questions (55:00)
Making it to Wayne Lee (1:02:05)

Quotes from Wayne Lee:
“Sometimes it’s not about what you like, it’s about what they like.”
“Be flexible and functional”
“Not every band is the same. Not every agent is the same. “
“Don’t just worry about the headliner, make sure the support act is taken care of.”
“Learn the players and who you’re dealing with. Don’t take the shortcut.”
“Establish good artist-management-agent relationships.”
“Try not to use your own money.”
“You’re never off when you have your phone.”
“You gotta do face time. Shake hands and kiss babies”
“It’s a fun gig if you love it, but you have to love it.”
“Be professional and be prepared”

Links to people, places, and things mentioned:
People:
Sonny Schneidau  
Trombone Shorty
Rebirth Brass Band
Big Sams Funky Nation
Lenny Kravitz
JJ Grey & Mofro
Lettuce Funk
The Greyboy Allstars
Michael Jackson
The Soul Rebels
Dr.John the Night Tripper
Nora Jones
John Mayer
Linkin Park
OAR
Kevin Morrow
Mark Roberts
Neville Brothers
Kermit Ruffins
Louis Armstrong
Professor Longhair
James Andrews
Allen Toussaint
Stephen Marley
Stevie Wonder
Bob Marley
Prince
Fats Domino
Galactic
Lil Wayne

Places & Things:
Tipitinas
House of Blues  
Springhill University
Live Nation
Jazz Festival  
AEG
Civic NOLA
Preservation Hall
Jacques-Imos.
Maple Leaf Bar
Tipitina's Foundation   

“Making it” to Wayne Lee:
“Being able to survive. If you wake up and you’re happy Continue to build on your knowledge and at the end of the day you can look back and say ‘hey that’s pretty cool!’ “

Jeff B. - A Pioneer of the New Orleans Hip-Hop Scene, Venue Owners, Event Promoter, and Artist Manger

This is episode 4 of 5 in our New Orleans series featuring one of the New Orleans Hip-Hop scene pioneers, Jeff B. He first got his start in the music business working as a radio host at Tulane University college station being one of the first to host a weekly Hip-Hop show on radio. Jeff B has always been entrepreneurial spirited, and after hosting shows on radio, he quickly took the shows to the clubs from hosting parties and concerts. Eventually he opened his own venue in New Orleans called The Maison on the historic Frenchman Street. Now he also owns the venues Hi-Ho Lounge and Dragons Den in New Orleans. Jeff B is also the manager for the artist Mannie Fresh.

I first met Jeff B. during my time at House of Blues New Orleans from 2012 to 2015. I had the privilege of working many events with Jeff B. at House of Blues from weekly parties and concerts. In this conversation we talk about his start in the New Orleans hip-hop scene, to his entrepreneurial journey, owning venues, putting on events, management, and much more. When I arrived in New Orleans, I was surrounded by a ton of mentors not just within Live Nation, but also with some of the partners that we got to work with. Jeff B. was one of those partners, and has taught me a ton on entrepreneurship, negotiating, and building relationships. He’s one of the leaders in the New Orleans entertainment scene, and in this episodes he shares many awesome stories and wisdom with you to help you get one step closer to Making It.

Highlights from the episode:
Jeff’s experience in radio (6:30)
Preview of Jeff’s professional life (13:20)
The come up pf New Orleans hip-hop scene (18:35)
Experience with Cash Money Records (20:50)
Advice for someone getting into the music industry/promotion (22:15)
Journey to working with Mannie Fresh (24:00)
Details on Mannie Fresh’s live show (26:38)
Jeff’s future roster expansions (27:55)
Greatest challenges of an Artist Manager (28:15)
Best thing to do for artist managers in uncomfortable situations (30:00)
Jeff’s team (32:15)
Jeff’s journey into owning venues (33:30)
Details of Jeff’s venue the Maison (38:30)
Lessons from Sonny Schneidau (39:45)
Biggest challenge of venue owning in NOLA (44:00)
How Jeff makes his venues unique (45:32)
History of Frenchman St. (47:00)
How Jeff stays sane with a hectic schedule (49:25)
Good Elements for building a management team (50:10)
Advice for college students wanting to pursue the music industry (52:55)
Skills to look for in young industry professionals (54:33)
Favorite concert (57:00)
Starting all over again (1:01:22)
Making it to Jeff B. (1:01:50)

Quotes from Jeff B:
“Get many checks from many places”
“It’s not business most of the time. It’s tough. You have to have a real passion for it and you have to work at it”
“Operate under the assumption that you want to do long-term business”
“Karma is a motherfucker. Am I allowed to say motherfucker?”
“Sometimes you have to work a 9-5 job to get to the point that your art supports you.”
“It’s important to convince an artist that they have to understand what’s going on. They have to educate themselves.”
“Make sure the artist isn’t the asshole. You have to take that role.”
“Keep a level head, keep your cool, keep emotion out of it.”
If you’re in management you have to have a team around you.”
“You want to know all you can know.”
“Get out there and know your market. Get out there and network. Make connections.”
“If you don’t know how to delegate you can’t grow.”
“Go get internships. The doors are open for you.”
“Just because it’s your way doesn’t mean it’s the only way.”

Links to people and things mentioned:
Nothing but Jams - Q93
Tulane University
WTUL - 91.5  
Kid Capri  
Bobbito  
Strech Armstrong  
Public Enemy  
Beastie Boys
Kool Moe D
Big Daddy Kane
Jungle Brothers  
Tribe Called Quest
Main Source  
Grandmaster Flash  
University of Pittsburg  
WPTS hip hop show
Showboys
Gavin Reports
Hits Daily Double  
CMJ  
Leaders of the New School  
Jimmys Music Club
Elektra Records  
Busta Rhymes  
The Maison   
Dragons Den  
Hi-ho Lounge  
DJ Mannie Fresh  
Iheartradio  
Bigboy Records  
DJ Jubilee  
Cash Money Records  
Mystical  
Jive Records  
Russel Simmons  
Rick Ruben  
Juvenile  
Snoop Dogg
Rebirth Brass Band  
Ballers Ball
Cheeky Blakk
Mia X
Voodoo Festival  
Paradigm
Gucci Mane
Dallas Davidson   
Rick Ross  
Lil Uzi Vert  
Big Sean  
Kanye  
Hard Festival  
Wax Motif  
House of Blues  
Sonny Schneidau  
Live Nation
AEG
Jazz Festival  
Bowery Group  
Essence Fest  
Mardi Gras  
Frenchmen Street  
Bourbon Street  
Stevie Wonder  
Jerry Seinfeld  
Hannibal Buress  

How to contact Jeff B.
Twitter

Making It to Jeff B:
“If you’re happy, you have good friends and good family, and you can eat when you need to eat, It’s making it. “

Jon Phillips - co-CEO of Silverback Music Management on blending the Cultures of Southern California Reggae and the Sounds of New Orleans

This interview features Jon Phillips is the CEO of Silverback Music Management with offices in Los Angeles, CA and New Orleans, LA. One of Jon’s first artist’s in his management career was Sublime. Other artists on Silverback include Slightly Stoopid, The Expendables, Dumpstaphunk, Fishbone, The Aggrolites, The Grouch & Eligh, The Beautiful Girls & MatMchugh, and Ethan Tucker. This is episode 3 of our New Orleans series, which has featured Erick Greene of Huka Entertainment (EP#018) and Ivan Neville of Dumpstaphunk (EP#019) so far.

I first met Jon during New Orleans Jazz Fest in 2013, when his band Slightly Stoopid performed at House of Blues. From day one, he was super kind and open to make friends with anyone. We crossed paths at a show during that Jazz Fest weekend, and he remembered me and bought me a drink. That may not seem like much, but I was the assistant of the guy he was doing business with. We talked maybe for 30 seconds during that first meeting? That just showed how down to earth and humble Jon is, and doesn’t judge anyone based on what they do. If you’re a cool person, you’re a cool person. At least it seems like that is one of Jon’s values.

In this episode we talk about when Jon first started working with Sublime to getting them their first record deal. We talk about the release of the self titled album which sold over 27 million copied, and due to the unfortunately loss of singer Bradley Nowell before the album came out, never had a band to tour behind the record. We talk about how Jon tried to blend the cultures of Southern California Reggae with the sounds of New Orleans, and much more. Thank you for listening and sharing!

Highlights from this Episode
Jon’s first experience into New Orleans (7:15)
About Silverback Music Management (11:45)
Discovering Ian Neville (13:25)
Jon’s realization that he wanted to work in the music industry (18:00)
Jon’s introduction to Sublime (25:25)
What drove Jon to start Silverback Music Management (33:20)
How to prioritize and overcome challenges (36:45)
Four week crash course on becoming an Artist Manager (42:50)
Favorite Sublime story (46:40)
Favorite New Orleans Jazz Festival Moment (51:25)
Jon’s scoop on Dumpstaphunk’s new single “Justice” (56:15)
Most shared piece of media (1:02:50)
Advice for the aspiring artist/student (1:04:20)
Making it to Jon Phillips (1:09:40)

Quotes from Jon Phillips
“I wanted to help artist the most because there is a long history of just artist getting ripped off.”
“The thing that will never change is that you have to be prepared to deal with the worth thing anybody tells you.”
“Be educated in everything you can be.”
“Have a veracious of an appetite for knowledge as you can.”
“Stick with what you believe in because most people, for anything you love, gets tested the most.”
“Believe in what you’re representing and that belief is what can take you the furthest.”
“Expose yourself to as much as you can, so you know what area interest you the most.”
“Try to gain perspective of how everything is working and where you fit.”
“The more you absorb and the more you experience the better chance you have to succeed.”
“If you can establish a good rapport and a good relationship with something you’re passionate about, you may be able to go and discover the next Sublime.”
“No one is right, music is subjective.”  

Links to Things & People Mentioned
Silverback Music Management
Slightly Stoopid
The Expendables
Fishbone
The Aggrolites
Art Neville
Dumpstaphunk
Neville Brothers
Sublime
40 Ounces to Freedom
Bradley Nowell
Jacob Nowell
Law
Grateful Dead
Dr. John
Tipitinas
The Radiators
George Porter
The Meters
Mardi Gras
Voodoo Festival
New Orleans Jazz Festival
Rebirth Brass Band
Stick Figure Reggae
Rod Stewart
Randy Phillips
AEG
Neil Young
UCLA
MCA Records
Gasoline Alley
Billboard
Atlantic Records
Led Zeppelin
Butthole Surfers
Basquiat
Andrew Woods
Mother Love Bone
Long Beach Dub All-Stars
Trombone Shorty
Lucas Nelson
Tower of Power
Sly and the Family Stone
Grammys
Mike Gordon
Phish
G Love
Bob Weir
Angela Moore
School of Rock Broadway
Hootie and the Blowfish
Wesley Willis Fiasco
Bob Lefsetz

Get in Touch with Jon Phillips
Email: Jon@silverbackmusic.net
Instagram: @SilverbackMusic
Facebook: Silverback Music
Website: www.SilverbackMusic.net

Jon Phillip’s Definition of Making It
“Making it is surviving everyday. Waking up happy the sun is shining and continuing to be able to do what you enjoy doing. It’s being thankful for where you have gotten”

Ivan Neville of Dumpstaphunk - Growing Up in a Family of Musicians and Performing with some of the World's Greats

When I first started working at the Plaza Live in Orlando, FL, I helped transition the venue from a venue that was focused on community theater, to promoting concerts. We were the new kids in town at promoting concerts. With that came a lot of fierce competition, especially in anything that’s mainstream. I quickly learned that we had to carve our own niche in the market and do something different. That’s when I stumbled upon The Subdudes form New Orleans, and discovered New Orleans music. Soon after that, I had the privilege to book a show with Ivan Neville and Dumpstaphunk, and was completely blown away. They were one of the best live bands I’ve ever seen, still to this day!

It was really fun getting to sit down with Ivan Neville for this conversation and episode #019 of the podcast. We got a chance to talk about some of his favorite places in New Orleans, what it was like to grow up in a household full of musicians with the Neville Brothers and his dad Aaron Neville. Ivan also talks about the tradition of the Mardi Gras Indians, and Dumpstaphunk’s new single “Justice” featuring Trombone Shorty, which was release on January 16, 2017 on Martin Luther King Day, and the week of the presidential inauguration of Donald Trump.

Ivan Neville grew up in New Orleans and was surrounded by music his entire life. He had his first Top 30 Billboard hit “Not Just Another Girl” in 1988 from his “If My Ancestors Could See Me Now” album. He also contributed keyboards on two Rolling Stones albums, as well as a Keith Richards solo project. He was a touring member of the Spin Doctors, and has also contributed on the albums of Don Henley, Paula Abdul, Bonnie Raitt, and many more. In 2003, he formed the New Orleans powerhouse funk band Dumpstaphunk who has performed at some of the world’s biggest festivals such as New Orleans Jazz Fest, Bonnaroo, Hangout Fest, High Sierra, and many more.

Ivan has so much history and so many great stories. I could’ve talked to him for hours. Hopefully we’ll have a round two sometime down the road. I hope you enjoy this episode with Ivan Neville.

Listen to the new single "Justice" by Dumpstaphunk featuring Trombone Shorty

Spotify: https://open.spotify.com/artist/37ZvFp654tY74Z1D2TLOGR
iTunes: https://itunes.apple.com/us/album/justice-feat.-trombone-shorty/id1196292514
Apple Music: https://itun.es/us/IMFthb
Tidal: tidal.com/track/69463875

Highlights from this Episode
Ivan Neville’s Recommendations of Restaurants and Venues in New Orleans [7:05]
The new single “Justice” [9:08]
Performing with Bob Weir of The Grateful Dead [11:05]
Ivan’s favorite Jazz Fest memory [13:42]
Growing up in a musical family [14:58]
The first time Ivan picked up an instrument [19:03]
The story behind the Mardi Gras Indians [22:45]
The story behind the song “Justice” [28:04

Quotes from Ivan Neville
“James Booker to me, was the most amazing piano player I’ve ever heard.”
“I listened to songs by ear, and was able to copy them from radio.”
“If you’ve been to Mardi Gras and haven’t seen a Mardi Gras Indian, you’re missing out.”
“ We are one nation, and that’s what we need to realize.”
“We do have a voice to say things.”
“Love wins out over hate.”
“You have a voice, use it.”
“Do, Study, Practice, and Learn everything you can.”
“Take some time everyday to get better at every aspect of your craft.”

Links to Things & People Mentioned
Dumpstaphunk
Maple Leaf Bar - New Orleans
Jacques Imos - New Orleans Restaurant
Peche Restaurant - New Orleans
Mandina’s Restaurant - New Orleans
Tipitina’s  
Trombone Shorty
Cyril Neville
Chali 2na
Bob Weir of The Grateful Dead
Sweetwater Music Venue  
George Porter
New Orleans Jazz Fest
Neville Brothers
Aaron Neville
Allen Toussaint
James Booker
“Big Chief” by Professor Longhair
Krewe of Zulu
Wild Tchoupitoulas
Bonnie Raitt
Keith Richards
Spin Doctors
Paul Abdul
Ani DiFranco
Rebirth Brass Band

Get in Touch with Ivan Neville and Dumpstaphunk
http://dumpstaphunk.com/
Instagram | Twitter | Facebook

Ivan Neville’s Definition of Making It
Doing what you love, and paying your bills.

Erick Greene - Marketing for the Worlds Biggest Promoters with over 200+ Shows per Year

This podcast episode kicks off a five week New Orleans series. When I first moved to New Orleans in 2012 to work for House of Blues / Live Nation, was the first time I moved away from home. I started right in holiday season too, so it was also my first time alone for the holiday’s. One of the first friends I made there was Erick Greene. My first week there, he came up to my office and decided to take the new guy out for drinks. Ever since then he’s become a great friend, and also someone I’ve learned a ton from when it comes to marketing shows online and social media.

Erick is always on top of the newest trends in marketing, and very creative when it comes to promoting shows. After playing in bands in New Orleans, he landed an internship at House of Blues New Orleans, which lead him to becoming the Marketing Coordinator, and social media guru when marketing shows online became a brand new thing. His passion for learning made him a very valuable asset for House of Blues. Erick’s hard work didn’t go unnoticed though to the outside world. In 2013, Huka Entertainment, came in and swooped up Erick Greene to become their Marketing Manager at their New Orleans office, which is where he still is today. With Huka, Erick is promoting over 200+ concerts per year in the Southeastern United States for their touring division.

In this podcast conversation, Erick offers a ton of value from his experience. He talks about what you can do to stand out as an intern, the transition from House of Blues to being bought by Live Nation, how social media affected the way shows were promoted, his journey, and so much more.

Highlights from this Episode
About Huka and Erick’s role as Marketing Manager [4:55]
How Erick got started in the music business [8:31]
What you can do as an intern to stand out [13:41]
The transition from House of Blues to Live Nation [15:26]
How social media affected how shows were promoted [18:15]
Skills students should learn besides what they learn in the classroom [22:34]
Being part of a legendary system at House of Blues New Orleans [29:08]
Becoming the Marketing Manager for Huka Entertainment [33:40]
Building a scene in a new market [37:04]
Building your fanbase as an artist [40:41]
Erick’s favorite shows [49:02]

Quotes from Erick Greene
“There is an energy there that you can’t replicate unless you’re in it.”
“House of Blues was a University within itself.”
“You can still bring new things to the table.”
“What breath of life can you bring to your internship?”
“The biggest thing you can do is to learn as much as you can.”
“You need to build up your personal skill set.”  
“Empower yourself, and don’t wait for someone else.”
“Understand what makes the market tick.”
“Every market that we work in is insanely different from each other.”
“To build relationships, you have to build trust.”
“The magic is working with the artist and building them up in your markets.”
“You have to do what works for your band and your brand.”
“I wake up, have a cup of coffee, and realize that I couldn't imagine doing anything else.”
“Keep learning, keep pursuing, and keep developing yourself.”
“Go out there and grab it!”

Links to Things & People Mentioned
Huka Entertainment  
Pemberton Festival
Tortuga Music Festival  
The Buku Music and Art Project
House of Blues New Orleans
Winter Circle Productions
Taco Bell  
Mahoney’s Po Boys in New Orleans
Guy’s Po-Boys in New Orleans
No Doubt  
PRIMUS  
311  
University of New Orleans
Live Nation  
Mailchimp
Mark Roberts - Sr. Marketing Manager for Live Nation New Orleans
Sonny Schneidau - 40 Year Talent Buyer for House of Blues and Tipitina’s
Old Dominion
Couchsurfing
Foals  
Throne Theater in Wilmington, NC
Cymbal Music App  
The Alchemyst [Book] by Paulo Coeloh
Dave Brooks at Amplify   
The Four Agreements [Book] by Don Miguel Ruiz
Kevin Stone - Talent Buyer for Florida Theatre
Pollstar Live 2017 Sessions  

Get in Touch with Erick Greene
E-mail: erick.greene@huka.com
Instagram: @docgreene
Twitter: @docgreene

Erick Greene’s Definition of Making It
“Doing what you love to do, and doing it. You’re always in the process of making it”

Greg Rollett - Creating Your 1,000 True Fans, Engaging on Social Media, Building Your Content List & Winning Emmy Awards

Greg Rollett returns due to popular demand! People loved episode 1 with Greg, and now we really get into it. In this round 2, we’re talking about building your 1,000 true fans, creating your content list, engaging on social media, setting goals, and much more. This episode has some great takeaways on action items you can apply to your career today. Also, we talk about Greg’s newest accomplishment of being a first time Emmy Award Winning Producer for the documentary “Return to Esperanza.”

Greg is one of the people that inspired me to start this podcast, and always pushed me to re-create myself. I’m sure when you listen to this episode, he will do the same for you. In the first episode of “Making It with Chris G.” you can hear more about Greg’s story, and how he got started in his journey. He’s one of my great friends, and is always working on the next amazing project. I’m hoping to have him as a regular guest on the show to bring you inspiration, guidance, and steps on how you can take your career to the next level today. I hope you enjoy this round 2 with Greg Rollett.

Highlights from this Episode
Winning his first Emmy Award [8:30]
His New Show “The Ambitious Life [12:48]
How does someone create more value, and build true fans [17:08]
The importance of building an email list [20:20]
Building your business for mobile [26:02]
Creating visual content and video [28:18]
Applying to 80/20 rule to your career [32:02]
Brainstorming and creating your content list [34:35]
Building your story through points of affinity [43:13]
Engaging with your fan on social media [47:22]
Advertising on Facebook [52:06]
Setting goals [58:18]

Quotes from Greg Rollett
“If you do great work, you create great art.”
“The more credibility you can stack, the easier things become.”
“Can you find the one outlier that can help you get there 10x faster.”
“Facebook advertising is the most underutilized thing for creatives.”
“At the start, you scale your fanbase by interacting with your fans.”
“Optimize for mobile first. That’s where everyone is experiencing your content.”
“You need short form content to grab attention.”
“I’m a fan of long form content, because it creates better customers.”
“Learn production, or have someone on your team that knows production.”
“If you have something to say, say it.”
“What are ten things outside of music that you’re passionate about?” - on creating content
“Points of affinity are the things that drive us and brings us together.”
“Playing a field of one is much better than competing in a sea of thousands.” “Pick and master the platform that you enjoy and like the most.”
“You can dominate one or two social media platforms.”
“Play to your strengths.”
“Identify your 1,000 true fans, and put an ad in front of them.”
“Your real fan will pay your bills.”
“Reverse freaking engineer, it’s not rocket science.”
“Have a plan for how you’re going to do it.”
“Reverse engineer your plan, and make it realistic.”  
“Don’t consume to the point where it paralyzes you to create.”
“He who creates the most consistent content will win.”

Links to Things & People Mentioned
2016 Suncoast Region Emmy Award Winners
Return to Esperanza  
Ambitious.com
Squarespace
Gary Vaynerchuck
Evernote
Growth Lab with Ramit Sethi
Kap Kallous  
Black Rooster Taqueria in Orlando
Mike Stud
Trophy Room in Orlando
Marcus Jordan
1,000 True Fans by Kevin Kelly
Full Sail University
Tony Robbins
Ambitious YouTube Channel  

Get in Touch with Greg Rollett
Ambitious.com  
Instagram: @gregrollett
Twitter: @gregrollett
YouTube  

Ari Herstand - A DIY Musician Making It in the New Music Business

The first time I met Ari, was on the CD Baby DIY Musician’s Podcast in November of 2016. It was in promotion of his new book “How to Make It in the New Music Business.” In the interview he had a ton of great information to share about releasing your own album. I constantly had to pull over (don’t text and drive), to take notes, until I eventually said I’m listening to this when I get home. After the episode I had to reach out and get him on the show. I learned so much from that one interview, and had to get him to share his story with our listeners and students. From the first email, Ari was really excited and very happy to be part of the show. 

Ari is a DIY musician that has performed over 600 shows, that he booked all on his own. He’s opened and toured with artists such as Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids, and Ron Pope. As his peers started noticing his hustle and success in his career, they would reach out to him for advice. After a while, he decided to start his own blog, Ari’s Take, to help and support fellow musicians. Ari is a man that was very many hats such as musician, actor, public speaker, blogger, multi-instrumentalist, beat boxer, and now author.

This was a very fun interview, and I’m looking forward to going for a Round 2 with Ari Herstand in person very soon. Get your pen and paper to start taking notes, and enjoy this episode.

Highlights from Episode
How does Ari get his drive and stay motivated? [6:16]
Ari on his true goal [10:58]
What is the “NEW” music business? [13:07]
What are common questions that musicians have? [17:20]
The journey and process of putting the book together [20:22]
How to build true fans [24:09]
The importance of building your email list [31:10]
What does Ari’s Team Look Like and finding a manager [37:22]
Has Ari ever thought about becoming a manager [44:42]
Studying at University of Minnesota [46:38]
What are the steps artists should take when booking their own shows? [53:17]
What would Ari do if it was his last day? [1:00:01]

Quotes from Ari:
“There isn’t just one way to pursue a successful music career anymore”
“Everyone started with zero fans”
“Don’t look at fans as number, look at them as people”
“Until you get to superstar level, you have the time to respond to people”
“When you do things differently, you excel much faster”
“The conversion rate on email is so much higher than [the social media platforms]”
“I always had the mailing list sign-up at every show and grew that”
“I consider myself a student first. I’m always looking to learn.”
“Remember it’s your career, managers work for you”
“It’s much cooler to sell out a smaller venue, than to play a half empty big venue”
“Don’t take your show on the road, until you can break locally”
“Book a big local show, every 6 to 12 weeks”

Links to Things & People Mentioned
Get Ari’s Book “How to Make It in the New Music Business”
“All You Need to Know about the Music Business” by Donald Passman [Book] Digital Distribution Comparison Guide from Ari’s Take Blog
Digital Music News
Audiokite
Secret Road
Lynn Grossman - Owner of Secret Road (Interview)
Ingrid Michaelson
Bruce Flohr at Red Light Management
SwitchfootAri’s Interview with Cathy Heller
Ron Pope  
MailChimp
Kevin Hart
Jamie Foxx
Bruno Mars
Harry Fox Agency
University of Minnesota

Get in Touch with Ari
http://ariherstand.com/
Ari on Twitter
Ari’s Take on Twitter
Ari on Instagram
Ari’s Take Blog

Ari’s definition of Making It
Living the kind of lifestyle you want to live, and doing what you love.

Kevin Stone - Program Director and Talent Buyer of Florida Theatre on Philosophies of Booking Concerts

You can also listen to this episode on iTunes | Stitcher | SoundCloud  

This podcast interview is with Kevin Stone, Program Director and Talent Buyer for The Florida Theatre in Jacksonville, FL. This is my first conversation with a Talent Buyer. One of my kind! My experience in the industry, has been booking and promoting shows since 2006. Shout out to Emily Kopp for introducing me to Kevin Stone. This was a wonderful interview, and the first one where I personally feel like I’m finally hitting a good groove. Still have a long way to go to the 10,000 hours to greatness in my podcast journey, but this conversation and the stories by Kevin, has made this one of my favorites so far.  

Kevin Stone, the program Director of Florida Theatre in Jacksonville, FL. He started his journey in the entertainment business when he graduated college in 1999 from a college in Toronto Canada. After many years on the road, he landed at Ruth Eckerd Hall in Clearwater, FL where he became the Director of Entertainment. While at Ruth Eckerd Hall he started a concert series with the Tampa Bay Rays where they promoted many amazing concert from which he will share some stories in this conversation. In 2013, he became the director of programming at Florida Theatre, a beautiful 1,900 capacity historic theatre, bringing all kinds of amazing concerts and events to Jacksonville, FL

Kevin is a man of service that gives back so much to the live music community. This was a really fun interview, and I’m excited to bring this to you for two episodes. I hope you enjoy my conversation with Kevin Stone.  

Kevin’s Definition of Making It:
It’s not 100% dollars and cents. It’s being able to come to work every sing day and knowing you love what you do, and getting to make a difference in the community. 

The Show Poster from when Elvis Presley performed at the Florida Theatre in 1956. 

Herb Gonzalez - Telling a Visual Story with Photography

You can also listen to this episode on iTunes | Stitcher | SoundCloud

In this podcast episode we dive into the world of photography and content creation with photographer, Herb Gonzalez, also known as Lion the Lion.

Herb Gonzalez is a musician that has played in bands in Central Florida. He’s currently studying at Full Sail University in the Music Business Program. Herb is one of the directors for the artist development organization at Full Sail, 3300 and Climbing. While at Full Sail he rediscovered his passion for photography and in less than a year people are taking notice of his work. Not only does he take great photos, but he’s also developed the chops to edit photos to make them look natural and as he says “make them look beautiful.” Herb is still in the early stages of his career, but understands the importance of great content as I talked about in the lesson for last week. There is so much we can learn from him to take better pictures and put out better content. Here is my interview with Herb Gonzalez – the Lion.

Get in touch with Herb:
Website - www.lionthelion.com
Instagram / Twitter

Herb’s definition of Making It:
"Getting recognized for what you’re doing, and being happy."

Adam Taylor - Delta Rae Tour and Production Manager on Life on the Road

You can also listen to this episode on iTunes | Stitcher | SoundCloud

Adam Taylor graduated from Full Sail University with degrees in Show Production and Music Business. After graduating, he went on to work with me at The Plaza Live in Orlando, FL where he became the production manager. Then he went on to become the Tour and Production Manager for Delta Rae with whom he ran sound for the band at the Democratic National Convention where he met Michelle Obama, David Letterman, he has been part of festivals such as Bonnaroo, Hangout Fest, Voodoo Fest, Austin City Limits and many more.

Adam has travelled the world with Delta Rae and is only in the early stages for what is going to be a very beautiful career. We’re going to learn what life on the road is like from a Tour Manager and Production manager perspective and what it takes to land in one of those careers. He’s creative as a production manager and is willing to do whatever it takes to get the job done. I hope you enjoy this ride down the road, with Tour Manager Adam Taylor.  

Quotes Mentioned
“Be prepared to do extra work on top of what you think you deserve.”
“Your attitude is what’s gonna take you further than anything.”
“You can’t confirm enough times; you can’t plan far enough out in advance.”
“Breathe, take a break, it’s all serious, but don’t take it so serious.”
“Reach out to that stack of business cards.”

Links to Things Mentioned
Delta Rae
Master Tour (Tour Management & Logistics) 
AudioTools (Pro Audio Analysis)
Dave Rat Videos
The Wire (TV Show)

Get in Touch with Adam
Buy a Delta Rae concert ticket and visit the audio console!
deltaraeproduction@gmail.com
Twitter/Instagram: @wadamt

Their definition of Making It
“Waking up and still loving what you’re doing.” 

5 Steps to Building a Foundation of Mastery in the Entertainment Business

You can also listen to this episode on iTunes | Stitcher | SoundCloud

This episode is a Thanksgiving Special. We tried out something new for this special episode where we combined lessons and highlights from past guests explaining those lessons. The focus is 5 steps to mastery in the entertainment business. These are 5 steps that will help anyone stand out, and when applied along with the concept of 10,000 hours, patience, and consistency; they will approach mastery in the entertainment business, and really any field. In this episode, we showcase lessons from Greg Rollett (episode 1), Alex Knight (episode 3), Katherine Forbes (episode 6), Christine Cameron (episode 2), and Erick Charles (episode 5).

5 Steps to Mastery in the Entertainment Business
1. Study the Masters and Collaborate with Others – with Alex Knight
2. Taking Risks and Trying New Things – with Greg Rollett
3. Learning New Skills – with Katherine Forbes
4. Creating a Unique Product – with Christine Cameron
5. Lifestyle and Relationships – with Erick Charles
BONUS: Practice Patience

Emily Kopp on Touring, Licensing, and Backpacking the World

You can also listen to this episode on iTunes | Stitcher | SoundCloud

This is a two-part episode featuring Singer-Songwriter, Touring Artist, and World Traveler, Emily Kopp.

Emily Kopp started her journey writing original music after being inspired by musicians that performed at the Plaza Live in Orlando, FL. This is where she worked as a runner, assistant, marketer and much more. From the day she wrote her first song, everyone around her became immediate believers. Her skills as a writer, and her unique tone from her voice, had future star written all over it.  Soon after she started touring the southeast in her junior year of college. She has opened for and toured with artists such as Matchbox 20, Brandi Carlile, Michelle Branch, Parachute, Boyce Avenue, The Gin Blossoms, Marc Cohn, ZZ Ward, Phillip Phillips, and many more.

After a few years of touring, she decided to take a sabbatical and backpack the world in January of 2016, having visited places such as New Zealand, Thailand, Vietnam, Israel, Argentina, and many more. This was a journey that lasted for over six months. Emily is currently having massive success licensing her music with her side project Midnight Riot, having songs placed in commercials for brands such as Jet Blue, Mini Cooper, Urban Outfitters, Mary Kay, LG Mobile, Amazon, Honey Bunches of Oats, and the list goes on and on. Emily has moved to Nashville in the Fall of 2016, to continue her pursuit in the music business as a songwriter. Also, in the Fall of 2016, she released a live album called Orlando in dedication to the victims of the tragic Pulse Shooting in Orlando.

She’s currently working on her next original project and project for Midnight Riot. In this two part series, we go through her amazing journey and share some valuable insight and lessons. It’s amazing to think that she has already accomplished so much in her short career, and she’s still has the ability to do so much more. I’m excited to call her a great friend, and have her playing my wedding in February. Shout out to my fiancé Alicia. I hope you enjoy this two-part interview with Emily Kopp.

Quotes Mentioned
“The only light that you’ll ever see is the light that people give around you.”
“I can fail at doing something I don’t like, so I might as well fail at something I do like.”
“You might win for a week and then you’re gonna fail again.”
“The second you let things fall into place, they do.”
“Music is the one things that’s universal.”
“I love to do things for the people that I love. I think being selfless is selfish.”
“I don’t think you need to be anywhere, to be free.”

Links to Things Mentioned
Hanoi Rocky City (Vietnam) 
HelpX (Work Exchange)
WWOOF (Farm living)
Fiona Clark (New Zealand Photographer)
“This Is Water” Speech
Ink Hunter
FiLMiC Pro
“Steal Like an Artist” Book
“Scary Close” by Donald Miller

 Get in Touch with Emily
Snapchat: @emkopp
Twitter/Instagram: @emilykoppmusic & @midnightriot 

Their definition of Making It
“When you’re excited to get up in the morning.” 

Matt Cottingham - Nashville Entertainment Attorney on Artist Development

You can also listen to this episode on iTunes | Stitcher | SoundCloud  

In this episode of the podcast, we close our Nashville series with entertainment attorney, Matt Cottingham.

Matt Cottingham is an entertainment attorney based out of Nashville, TN. He joined the firm Ritholz Levy in 2014 as an associate in the firm’s Entertainment Group in Nashville, specializing in entertainment, intellectual propery and business law. Matt represents individuals and companies in the entertainment industry and provides experienced guidance to songwriters, recording artists, record producers, independent music publishers, new media companies, and independent record labels. Before joining Ritholz Levy, Matt practiced with Chip Petree Law after starting his career practicing at a boutique corporate firm in Franklin, TN.  

Matt serves on the Board of Directors for the non-profit organizations, Young Entertainment Professionals (YEP), a networking group whose members cover all facets of the entertainment industry.

Matt received a B.S. in Recording Industry Management from Middle Tennessee State University and received his law degree from the University of Memphis. He is a member of the Tennessee and Nashville bar Association and volunteers with Volunteer Lawyers & Professionals for the Arts (VLPA). I met Matt through a mutual friend in Nashville, and from day one, he has been one of the kindest most helpful people I’ve met in my career in the music business so far. Matt has been one of my guest speakers at Full Sail University. He’s always educating and trying to inspire and inform the next generation. Matt is very passionate about his work and giving back to others. I hope you enjoy this interview with Matt Cottingham.

Quotes Mentioned
“It’s key to not sit around and wait for someone to help you. As an artist, you have to dive in.”
“The artist has got to be the hardest working person on the team.”
“You got to do things that people can’t ignore.”
“Give it everything you got for some period of time, before you call it quits.” 

Links to Things Mentioned
Cochon Butcher
AnyList
“All You Need to Know About the Music Business” by Donald S. Passman

Get in Touch with Matt
Contact through the firm’s website http://www.rlscf.com
Twitter @mattcotty 

Matt's definition of Making It
“It varies for everyone. For some, having music as a career. For others, getting to that major label deal.”

Alec Vidmar - Booking Agent at United Talent Agency on Work Ethic and Hustle

You can also listen to this episode on iTunes | Stitcher | SoundCloud

Podcast episode number 007, is with Alec Vidmar, a booking agent at United Talent Agency in Nashville, TN. This is week three of our Nashville series, and our first booking agent. Alec has been a great friend for years, and is someone who truly inspires me with his work ethic, kindness, and giving back.

Alec Vidmar is the definition of a true hustler! He’s someone that’s patient, and always gives more to his relationships than he asks from them. From day one when he was a student at UCF he dived in head first into the music business. He started working with the UCF Concert Committee which lead to him being able to work with AEG Live as a runner and promoter rep, and also interning with Fly South Music Group, a management company based in Orlando, FL. Then he worked as a Talent Buyer for Club Firestone, which now is Venue 578 in Orlando, FL. He worked in Artist Relations with me at The Plaza Live in Orlando, FL, while also managing artist for Average Joe’s Entertainment. He learned every aspect of the business as a promoter and manager, and then became a booking agent. Being an agent lead him to move to Nashville.

As a booking agent he continued to hustle and work hard for his artist’s which landed him a job with The Agency Group which later on got bought by United Talent Agency (UTA).  UTA is one of the biggest booking agencies in the world. Alec lives by example by making the music industry not a career, but a lifestyle. And he gives so much to that career and his artist, that he recently got recognized nominated by IEBA – the International Entertainment Buyers Association for Young Professional of the Year. Alec’s work ethic is going to continue to bring him great experiences, and he’s someone that’s going to be very successful in this business. I’m very happy to share his journey up to this point with you in this interview with Alec Vidmar.

Quotes Mentioned
“Work like a dog and don’t have a backup plan.”
“Develop markets and build up crowds in multiple markets.”
“Development is finding the best opportunities for the acts that you think will make it.”
“Do everything that other people don’t want to do.” 

Links to Things Mentioned
“All You Need to Know About the Music Business” by Donald S. Passman
The Lacs

Get in Touch with Alec
Instagram @alecvidmar

Alec’s definition of Making It
“Being happy.” 

Katherine Forbes On Marketing Your Music Online & Creating Content

You can also listen to this episode on iTunes | Stitcher | SoundCloud

Episode 005 of the podcast continues our Nashville Series. In this episode our guest is Digital and Social Media Marketing expert and Author, Katherine Forbes. She moved to Nashville, TN after graduating college with no contacts or leads for a job. She did exactly what you should be doing when moving to a new city. Katherine went out to meet as many people as possible and started establishing relationships. Just days after moving to Nashville she landed an internship that lead to a job with an artist management company, DS Management, that works with Alison Krauss, Sarah Jarosz, and many more.

While in Nashville she launched her company Designing the Row. Recently she self published her first book “Market Your Music Online – A workbook for Musicians.” This is a wonderful book, and I highly recommend it. Recently she’s also started a music business support group on Facebook for women called Music Biz Besties. She’s also a blogger, web designer, and all around marketing ninja. One of the most important tips for anyone on social media is to engage with others. And that’s actually how Katherine and I met. I found her book on an instagram post, and reached out to get a copy and to introduce it to my Artist Development class at Full Sail University.  

This interview starts off with an acoustic performance by Alaina Stacy from Maybe April, who’s a very talented singer-songwriter in Nashville. If you like what you hear, you can find more info on her band at MaybeApril.com. This was a really fun interview. I hope you all enjoy!  

Quotes Mentioned
“Be consistent, people like to be able to predict what you’re going to do next.”
“Be yourself… remember why you’re doing music in the first place.”
“Just change it up (speaking about social media posts) to give them a reason to follow you on both platforms.”
“Write your goals down.”
“If you’re doing something for fame or money, it sounds good, but it doesn’t feel good.”
“The more you give, the more you get.” 

Links to Things Mentioned
Market Your Music Online – A Workbook for Musicians 
Designing the Row 
Buffer 
SongFancy  

Get in Touch with Katherine
Instagram/Twitter: @designingtherow

Katherine’s definition of Making It
“Loving what you do every day.”

Erick Charles of Fueled By Ramen: Record Label Success in a DIY World

You can also listen to this episode on iTunes | Stitcher | SoundCloud

Erick Charles is the Senior Director of Field Operations for Fueled by Ramen and Roadrunner Records. He got his start in the music industry while studying marketing at the University of Florida. While living in Gainesville and playing in bands himself, he became friends with employees at Fueled By Ramen, which was only a few years old at the point. He started out helping fulfill mail-order, which turned into growing the street team.

FBR moved to Tampa for a couple years and quickly exploded with bands like Fall Out Boy, Paramore, Panic! At The Disco, Gym Class Heroes, and many more. FBR entered into a partnership with Atlantic Records which would take Erick to New York City for seven years. In 2014, he moved to Nashville, TN to open up an office for the label there. Erick continues to oversee Field and Festival Marketing for FBR and also Roadrunner Records. He develops creative marketing ideas for every artist on both label that are executed onsite at festivals, concert tours, and special events throughout the entire year.  

This interview was part of a four episode series I conducted in Nashville, TN. I first met Erick during my ventures at Live Nation through his girlfriend Tara Curtis, who I hope to also get on a future episode. In this interview, Erick shares some very creative ideas on promoting your artist, things to keep in mind when first starting out, the Nashville music scene, we talk a little bit about both of our favorite past time – sampling beer from breweries around the world, and much more.

Quotes Mentioned
“We always target the fan directly.”
“I always tell people to intern.”
“The more relationships you can have, it’s always best.”
“Building your own base is so important.”
“Try to play as many shows as possible.”
“Go for what you love… Make a lot of contacts.” 

Links to Things Mentioned
Fueled by Ramen http://www.fueledbyramen.com/?frontpage=true
Roadrunner Records http://www.roadrunnerrecords.com
Metal Emoji http://www.heavymetalkeyboard.com
The Onion http://www.theonion.com
Jonah Bayer Podcast http://jonahbayer.com/tagged/going-off-track 
NOLA on Tap http://nolaontap.org/

Get in Touch with Erick
Instagram: @eacharlez 

Erick’s definition of Making It:
“Being happy with what you’re doing.”

Glenn Robinson On Building MMA Superteam - The Blackzillians

There are so many fascinating worlds in the entertainment industry. My experience is mostly in the music business. One of my goals with this podcast was to push myself and highlight other areas of the entertainment industry such as sports, film, movies, comedy, podcasts, theatre, and much more. Regardless of the difference between an MMA fighter and singer-songwriter, somehow we’re all connected. And the discipline and lessons we learn form other areas of entertainment, still apply in so many other areas of the creative journey and in life. In this weeks episode I push the boundaries with the owner of the MMA Superteam, The Blackzilians. Thanks to our intern Sara Salomon for making the introduction with Glenn. This is a different side of the entertainment business, but still so many valuable lessons and insight can be learned in this interview.

Glenn Robinson from the Blackzilians MMA Gym. Glenn started his journey as an entrepreneur in the early 2000’s as a Tool Manufacturer with a company called Iron Bridge Tools. Where he personally created the designs of all the products they sell. He even has some experience in the music industry, which we didn’t really get into, Maybe next time for a round two. He was friends with people in the world of MMA that would ask him for help and advice from time to time. When one of the guys and a group of fellow fighters wanted to leave the gym they were with, Glenn helped find them a home with no intention of getting into the business. Well, that changed. Glenn relocated these fighters to their new home the JACO Hybrid Training Center which is a beautiful facility in Boca Raton, that offers everything from classes for MMA Fighters to the average person who is interested in MMA, Crossfit, Nutritional Counseling, and much more.

The Blackzilians includes fighters such as Rashad Evans, Thigo Silva, former UFC Lightweight Champion Eddie Alvarez, Vitor Belfort, Anthony Rumble Johnson, and many more. Glenn is very passionate about what he does, a big family man, and really looks out for the people around him. He’s someone that has been very creative in his career in coming up with different revenue streams to grow his business. However, Glenn’s passion goes far beyond revenue and business. He’s definitely someone that puts the people in his life first, and has created a great support system for his fighters and team. I hope you enjoy this interview with Glenn Robinson from the MMA Superteam, the Blackzilians. 

Quotes Mentioned
“If you have power in social media, you have power to sell things, you have power to market yourself, you have power to accomplish a lot.”
“I think the phone is the largest drug that has ever been created.”
“You have to train hard every day.” 

Links to Things Mentioned
Blackzilians http://www.blackzilians.com
Jaco Hybrid Training Center http://www.jacohybridtrainingcenter.com
Basecamp https://basecamp.com 

Get in Touch with Glenn
Twitter: @glennauthentic
Instagram: @glennmma

Their definition of Making It
“When I was young, I thought it was all about the money. It’s about being happy with the people you care about and enjoying what you do.”

Alex Knight On Studying the Masters and the Artist Journey

When I first started at Full Sail University in December of 2015, the first course I was assigned to assist was Artist Management with Alex Knight. Interesting fact, the person that referred me to Full Sail University, Ana Reina, used to teach this course prior to Alex taking over. After I left Live Nation in the Fall of 2014, my goal was to get full time into artist management. As I mentioned in the show notes for episode 2 with Christine Cameron, I’m blown away by home much I’ve already learned at Full Sail. Alex really opened my mind to some things I actually haven’t thought about yet when it comes to artist management. He has a really great perspective on things that go into the journey of managing an artist.

Alex Knight is a singer/songwriter/guitarist with over a decade of experience in various aspects of the music industry. He began booking shows at the age of 16 in Alabama. Playing in multiple bands in the area, he later on went on to play with a band called The Arrival who was named one of the top independent acts in the U.S. by PureVolume, after which they landed booking representation from The Agency Group (now United Talent Agency) and management representation with The Artery Foundation. The Arrival toured nationally for multiple years and showcased at South By Southwest and recorded an EP with Zack Odom and Kenneth Mount of ZK Productions (Cartel, Mayday Parade). Alex Knight is a course director at Full Sail University for the Artist Management Course. I sat in his class for a few months, and Alex is extremely passionate about teaching and giving back to the students. In his course shares a lot of great insight in what really goes on in the music business and what life on the road is like.

Alex’s big venture right now is acting as writer, producer, and co-star of a comedic web series called The Lost Weekend, which is based on his band’s experiences as independent musicians and features some former members of The Arrival, and for which his currently writing a pilot episode to be pitched for television. Alex is extremely supportive of all those around him, and empowers others to succeed. He’s a selfless and very kind human being, and it’s an absolute pleasure to have had the opportunity to sit down with him and present this interview to you, the Making It Nation. This one is a long one, but it’s a goodie. I hope you enjoy this interview with Alex Knight.

Quotes Mentioned
“Collaborate with people.”
“My favorite part about teaching is watching the switches flip on in someone’s head.”
“Stop talking, start doing.” 

Links to Things Mentioned
The Lost Weekend https://www.youtube.com/channel/UC4H9mgCDDW8ggks8iBE74Tw
Lowe Mill ARTS & Entertainment http://www.lowemill.net
Marc Maron Podcast http://www.wtfpod.com
Pete Holmes Podcast https://itunes.apple.com/us/podcast/you-made-it-weird-pete-holmes/id475878118?mt=2

Get in Touch with Alex
www.lostweekendshow.com
Facebook: Alex Knight & The Lost Weekend
Twitter/Instagram: @alexequalsmoney & @lostweekendshow 

Their definition of Making It
“Humbly and proudly return that which you’ve been given.” – Richard Rohr

Christine Cameron On Being Creative with Product Management

In the summer of 2016, I started my journey for my Master’s Degree in Entertainment Business at Full Sail University. My second course in the program was Product and Artist Management with instructor Christine Cameron. At first I thought, this ought to be interesting. It’s an area of the music business I spent the last ten years working in. Well mostly in concert promotions and artist management, but relevant enough. I approach every class with an open mind, and that there is always something new to learn. Not only did I learn something new, but also I was blown away. Christine was full of great knowledge and had a class full of valuable content. Her assignments were relevant and interesting, she introduced me to some new resources, and really made me look at product and fan experience from a different perspective.

After the course was over, I had to meet her. Our first meeting was almost a two hour-long conversation with so much great insight on the business, and I learned that she also had a really great story. I had to bring her on the show as my second podcast guest to share her knowledge in television, advertising, and product management.

Christine has an absolutely fantastic resume, and she’s an amazing educator about the entertainment industry. Her career is in the world of product and artist management. She has established herself in the teleshopping genre as an On-Air Personality, a Talent Trainer, a Vendor Negotiator/Product Buyer, and a Sales Manager, Christine is intimately familiar with how this part of the industry is tasked with driving revenues through successful product, vendor, program selection, and of course, sales. She has been a TV Host on Gem Shopping Network, Executive Vice President and On Air Personality for Today’s Shopping Network, she has been a Senior Vice President of Marketing and Sales for Quality Food in the US Virgin Islands, doesn’t that sound like a beautiful place to work, she has earned her masters degree in Entertainment Business at Full Sail University where you can find me, she has been an Instructor for Marketing, Advertising and PR at The Art Institute in Las Vegas, Nevada, before coming to teach at Full Sail University in the Entertainment Business program. She has traveled the world and lived in some amazing places. Ladies and gentlemen, I hope you enjoy this wonderful interview with today’s guest, Christine Cameron.

Quotes Mentioned
“Do whatever it takes to get the door open to you.”
“Be patient, but very purposeful."
“Be brave enough to keep doing it.”

Links to things Mentioned
Gumroad (Audience Growth, Content Creation) https://gumroad.com 
Midem Videos https://www.youtube.com/user/midem 

Their definition of Making It
"Earning a living from what you’re passionate about."

Greg Rollett On Taking Risks and Trying New Things

In the Summer of 2015, it’s been about six months after I left working as a Talent Buyer for Live Nation. Prior to landing at Full Sail University, I asked one of my best friends, Greg Rollett, for some advice. Greg told me that “I need to start a podcast” featuring people I’ve met along my journey in the music business. Finally a year later in August 2016, I finally made it happen with Greg as my first guest. I first met Greg in 2006 when is former band performed at my first ever concert, Rock for Hunger. From day one he inspired me with his wisdom for digital marketing, social media, branding, and pretty much all things marking. Whenever it comes to marketing and creating content, I call him the “guru.”

There was no more appropriate way to bring you the first episode of “Making It with Chris G.” than with my good friend and mentor, Greg Rollett. He’s a true serial entrepreneur and always pushes himself to the next level. Every time I talk to Greg, it feels like he’s starting a new project, creating new content, and finding new creative ways to promote products and himself. In this first interview with Greg we talk about taking risks, trying new things, his life journey, stories from his music career, and much more. Welcome to this first episode, and a show that will hopefully bring you lots of wisdom and knowledge of the entertainment business. Making It with Chris G. is a weekly podcast where we feature the stories from behind the scenes to the spotlight of the entertainment business of people who are “Making It” every day, and sharing their wisdom to help you get one step closer to making it! Enjoy this first episode!

Quotes Mentioned
"Create One piece of content; have an opinion about something."
“No one is responsible for your future, but you.”
“If you want a deal, go make a deal.”
“You have to create your own opportunities." 

Links to Things Mentioned
Ambitious.com 
Bulletproof Coffee
Tim Ferris Podcast 
Michael Masterson’s “Ready, Fire, Aim: Zero to $100 Million in No Time Flat” 
Slack (team communication software)

Get in Touch with Greg
Ambitious.com
Facebook: Greg Rollett
Instagram: @gregrollett
Twitter: @gregrollett

Greg Rollett's definition of Making It
"Being able to be there for the people that mean something to you when they need it.”