Samantha Jennings - A True Road Warrior Blazing Through Arenas Across the World. A Sleepless, and Badass Road Manager Extraordinaire.

You can also listen to this episode on iTunes | Stitcher | SoundCloud   

Samantha Jennings is a Road Manager and true Road Warrior having toured in tour buses and arena shows such as Luke Bryan, Macklemore & Ryan Lewis, Florida Georgia Line, Hillsong UNITED, and many more. In this conversation, Samantha shares her stories, wisdom, and insight in a very raw and honest way. She shares her story on how she got started in the business, and people that inspired her during her time at Full Sail University. Also, you’ll learn how a great work ethic and positive attitude has helped work her way up very quickly in the business. Sometimes it’s about knowing the right people, sometimes it’s about being at the right place at the right time, it’s always about having a great work ethic and attitude, and sometimes you’ll need to get all the cards to stack in your favor. Samantha is well on a journey to an amazing career in this crazy entertainment industry.

I first met Samantha Jennings at a show at House of Blues in Orlando, FL through Ana Reina, who has been a mentor to both of us. Shortly afterwards, Sam interned for me at The Plaza Live in Orlando. Through her work ethic and great attitude she quickly became a runner, which lead to the path that she is on now. She has gotten to where she is today through her work ethic and doing everything with a smile on her face. The craziest thing is that she has only been out of school for less than five years. She is on a path of doing many amazing things in life.

After we recorded the podcast, she came and guest spoke in one of my classes and was completely nervous. Not only did she deliver that same badass and raw honesty, but also the students totally loved Sam. They really appreciated hearing the truth on what really happens out on the road and the challenges of being a female on the road. However, regardless of all the challenges she continues to take down one obstacle after another like a true road warrior on a mission. Before this podcast, I haven’t seen Sam in five years, and it was really cool to catch up and inspiring to see how far she has come so quickly. We’ll definitely have to make her a regular on the show, and can’t wait to share more stories and lessons with the “Making It” listeners. Thank you Samantha Jennings, and thank you for listening!

Highlights from this Episode
Samantha’s first experience into the music industry (05:20)
What lit the spark for the business (05:55)
Bands that inspired Samantha (06:50)
Why Full Sail? (08:20)
Experience at Full Sail (10:30)
Lessons learned while working at The Plaza (12:40)
Responsibilities at the Plaza (14:26)
Runner job descriptions (14:55)
Reminiscing on events at The Plaza (15:35)
How to do a good job as a Runner (17:05)
How Samantha got the gob at Live Nation (18:20)
Differences between The Plaza shows and arena shows (19:45)
Preview of Tours worked (21:50)
Experience on Luke Bryan’s tour (23:20)
Difference between Luke Bryan’s tour and Macklemore (28:30)
First tour manager job (29:43)
Responsibilities as a road manager (30:30)
Advice to get started as a tour manager (36:05)
How to find the next job (38:10)
Challenges Samantha didn’t expect as a tour manager (40:50)
Touring Survival Kit (45:00)
Favorite moments on the road (47:00)
Samantha’s wishes for promoters (50:00)
Best way to manage a large team (53:50)
Local crew experiences (56:00)
How do the groupies get in (57:35)
First person who comes to mind when ‘successful’ is mentioned. (1:00:30)
First Concert / First Album (1:00:50)
Daily routine (1:01:40)
T-Shirt Message (1:04:22)
Making it to Samantha (1:07:00)

Quotes from Samantha Jennings
“I met the best people ever in Orlando.”
“Being at The Plaza gave me the tools to really know what goes on.”
“It’s important to work on every scale.”
“Attitude is everything.”
“If you have a bad attitude it makes it hard on everybody.”
“Just Smile!”
“It’s 18 hour days.”
“It has a lot to do with the artist and what to expect.”
“A lot of walking, super long hours, no sleep.”
“A road manager is just a glorified babysitter, and there is no time you’re not working.”
“If you’re not removing worry, you’re creating it.”
“I think there’s a difference between a road manager and a tour manager”
“You don’t walk in to being a tour manager.”
“You have to be willing to do any role.”
“It’s networking.”
“It really is who you know and who you meet.”
“I hate to say this because it bothered me so much because you want there to be a rhythm and reason but there isn’t. The opportunities just come up.”
“As soon as you wake up, you hit the ground running.”
“It’s about your attitude, you have to be cool.”
“You have bad days but you can never show it.”
“A good black zip up hoodie is a staple.”
“The people out there don’t realize what we put in to make this happen”
“It’s not all about money, its really about the experience.”
“We’re all out there because we’re responsible, we’re good at our job, we have our shit together.”
“If you can’t do your job right with a smile on your face, you’re gone. There’s tons of people who want your job.”
“The good news is nothing last forever, the bad news is nothing last forever.”
“It’s life, just roll with it.”

Links to people, places, and things mentioned
People
Childish Gambino
Trailer Park Boys
Kevin Stone
Adam Taylor
Rod Stewart
Stevie Nicks
Luke Bryan
Macklemore
Brit Nicole
Toby Mac
Colton Dixon
Thomas Rhett
Kevin Lyman
Shep Gordon
Scooter Braun

Places & Things
The Ramones
Warped Tour
Avenged Sevenfold
Underoath
Metallica
Foo Fighters
Blink 182
Full Sail University
Indiana University
The Plaza Live
House of Blues
Florida Theatre
Live Nation
Amway Center Orlando
Jimmy Johns
Hillsong United
Aveda
Rich Dad, Poor Dad by Robert Kiyosaki [BOOK] 

Get in Touch with Samantha Jennings
Facebook: Samantha Jennings
Instagram: TheSamanthaJennings 

Samantha Jennings Definition of Making It
“I think it’s always changing, especially in the industry that we’re in. Then again Scooter Braun, he made it.”
“Having an artist that I manage that is doing arenas and stadiums.”

Isabella Acker - Curator of Culture, Collaboration, Community, and Entrepreneur of the Miami Entertainment Scene

This episode features Isabella Acker, Curator of Culture and Founder of Prism Creative Group in Miami, FL. Isbella is a serial entrepreneur that truly believes in the power of collaboration and community, and it’s her mission to create culture and events people love in Miami, FL. She’s a former Marketing Director for Live Nation at the Fillmore Miami, and has had many great ventures in the world of entertainment prior to Live Nation and her entrepreneurial journey. In 2016, she was named as one of eight women who are changing Miami for the better by Ocean Drive Magazine. Isabella is a true inspiration to her city and for all those around her, and always leads by example to create culture and community through collaboration.

I first met Isabella in 2010 or 2011 during my time at The Plaza Live in Orlando, FL. She came with a former business partner just to meet me, see the Plaza Live, and learn about what I do. From the first time we met, she has been someone that was hungry for knowledge and learning all things about the business. Isabella always believed in creating genuine relationships, and finding ways to add value to those relationships. It was really cool crossing paths again during both of our time at Live Nation, and having a familiar face within the company. We both had a similar journey prior to Live Nation, and similar reasons for eventually leaving the industry powerhouse. In this episode, she shares her mission and passion for Miami with Prism Creative Group, her time with Live Nation, and all the things she did prior to becoming an entrepreneur and working for the worlds biggest promoter. You’ll learn what she did to help her stand out during her time in college, her philosophies on creating community, and her passion behind her mission.

Highlights from this Episode
Why Isabella chose to move to Miami (07:30)
Thoughts on Miami’s entertainment industry (08:55)
Highlights of time spent at FIU (14:55)
Isabella’s time spent working with previous companies (16:30)
Latin Billboard Awards (22:20)
The reason for working at Live Nation (29:00)
Effective marketing tips (36:19)
Inspirations at Live Nation (38:38)
Prism Creative Group (44:10)
Pillars at Prism Creative Group (46:10)
What Prism Creative Group looks for in partners (48:20)
Advice for young artists’ (52:25)
Isabella’s year goals (54:00)
Advice for those getting into Isabella’s line of work (56:50)
First and last 90 minutes (59:39)
Isabella Acker’s definition of making it (1:03:10)

Quotes from Isabella Acker
“Really it’s not about who you are, but who you know that gets you into places.”
“You have to get really creative with how you get the word out.”
“We assume 50% of the people don’t know who the band are when we market.”
“Marketing can get really stale, so what are you doing to really move the needle.”
“You should want to know how effective your campaign is, and then take pride in that. “
“If you can find peoples motivation, its really interesting. “
“You have to find the one thing you’re good at.”
“Building up the hype is super important.”
“It’s a marathon, not a sprint. I celebrate all of the little wins.”
“It takes years to build a market into what it is.”
“Don’t let money or the lack of money derail you.”
“It is really about being very mission aligned”
“My metrics are impact.”
“They think they know what we do, but they don’t really know what we do.”
“Everything has gravitated towards experiences.”
“It’s important to develop an experience so you speak to new audiences.”
“Concerts are an experience, it’s not just about the music.”
“You can always continue to grow your impact.”
“when you can create something really special with an employee there is value to that.”
“It’s important to get out of the routine.”

Links to people, places, and things mentioned
People
Susan Gladstone - Event Planning Professor
Scooter Braun
Jacob Jeffries
Suenalo
Gary Vaynerchuk

Places & Things
Prism Creative Group
Black Key Group
Culture Crusaders
Live Nation
Florida International University
Wine and Food Festival
Cameo Theater
Orpheum Theatre
IMS Consulting
Latin Billboards
The Fillmore

Get in Touch with Isabella Acker
http://prismcreativegroup.com/ 
Instagram for Prism Creative Group
Prisim Creative Group on Twitter
Instagram for Isabella

Isabella Acker Definition of Making It
“That’s a really easy answer for me, it’s being happy.”

Dickerman of WJRR 101.1 - A Journey of Creating Longevity in Traditional Radio, Overcoming Challenges of Technology, and Creating Opportunities and Community

This episode features our first guest from the world of radio, which is still one of the most important platforms to break new talent into the main stream. Dickerman is a radio personality, content manager, and social media manager for WJRR 101.1 in Orlando, FL. In this conversation we talk about Dickerman’s journey in radio, how his role has changed, opportunities and challenges with radio, and how he’s been able to not only build a 21 year long career in radio, but with the same station. He shares stories from when he used to work with Larry the Cable Guy, his favorite Earthday Birthday moments, and much more. 

Highlights from Episode
Our first Meeting (5:30)
Stories of Larry the Cable Guy (7:55)
First time Dickerman called into Radio (13:15)
Journey of how Dickerman got started in Radio (15:15)
How would someone get into radio today? (18:42)
What the day to day in the life of Dickerman, and all the roles he takes on (22:22)
How have things changed from the rebranding from Clear Channel to iHeart Media (26:25)
His role in the Earthday Birthday Music Festival and Band Selection Process (29:56)  
Favorite Earthday Birthday Music Festival moments (33:29)
The Future of Radio (36:21)
How do you build longevity as a radio personality? (39:49)
How to improve your skills as a radio host / personality, and interviewing people (41:18)
Pros/Cons working for a major radio station versus an independent station (46:44)
How does music get selected for radio? (50:18)
How can a band that’s not on a major label or big indie get their music on radio? (52:51)
Opportunities that radio can create for a career in the music business (58:05)
Facebook Question by Leslie Heindel – Do you have a go to question when an interview is going poorly? (1:01:15)
Facebook Question by Sergio Lugo – Do you feel you (or any radio personality) have an influence on the music industry? (1:02:12)
Why do radio stations play the same songs so often? (1:04:07)
Habits and Routines for Dickerman (1:05:55)
Dickerman’s Mentors (1:15:14)
What message would he put on a shirt that he could give out to every person at Earthday Birthday? (1:16:38) 

Quotes from Dickerman
“Have a backup plan, have something else you can do”
“The key in this business is to get up and move around”
“It’s important that radio remembers the local element”
“The thing with radio is that community is real”
“Keep it local, topical, and like you’re talking to a friend”
“The best critic is you, as long as you’re honest with yourself”
“The pros of working for radio is that I get to talk for a living”
“Radio is a cool business to work in”
“You have to stay relevant, but also age yourself as your audience ages”
“The labels and your representation helps”
“This business is all about who you know, and who’s going to open that door for you”
“You got to get to know people, and not doing it in an annoying way”
“It’s about finding that breakthrough for your artist”
“Stay on top of things, and don’t fall behind”
“You have to be able to communicate”
“Keep Rock Music Alive” 

Links to people, places, and things mentioned
People
Larry the Cable Guy
Jeff Foxworthy
Randy Myers
 Jim Ross
Mick Foley / Cactus Jack
Kerry Von Erich
Sarah McLachlan
Pat Lynch
Taco Bob
Mel Taylor
Scott Weiland
Slash
Rob Zombie
Lars Ulrich
Lajon Witherspoon
Jake the Snake Roberts
Ultimat Warrior
Missy Hyatt 

Places and Things
The Ron and Ron Show
WJRR 101.1
iHeart Media
Lilith Fair
Full Sail University
WJRR Earthday Birthday Music Festival
Red, Hot and Boom Festival
Velvet Revolver
The Offspring
Hard Rock Live Orlando
Metallica
Led Zeppelin
Nirvana
Sevendust  
Motley Crue
Warrant
Royal Rumble 1990
Von Erich Family
World Class Championship Wrestling
Fabulous Freebirds
WWE
Gorgeous Ladies of Wrestling (GLOW)
Seven Mary Three
Shinedown
Reddit
LiveLeak
Barstool Sports
Mixedmartialarts.com
Pride Fighting Championships 
98 Rock in Tampa Rock Station 

Dickerman’s Definition of Making It
“Getting to your dream job, and being compensated for it too.” 

Keep in Touch with Dickerman of WJRR 101.1:
http://wjrr.iheart.com/onair/dickerman-16386/
https://www.facebook.com/dickerman/
https://twitter.com/itsdickerman/
https://www.instagram.com/itsdickerman/ 

My first time in Radio and Meeting Dickerman, Larry the Cable Guy, and Crash

Dickerman and Mel Taylor at Earthday Birthday

Jason Hunnicutt - Owner of 1904 Music Hall in Jacksonville, FL on Running and Opening Your Own Venue

Jason Hunnicutt is the owner of 1904 Music Hall in Jacksonville, FL. The venue was founded in 20011 with the goal to bring live music to Downtown Jacksonville. The bar itself was first built in 1904, from which they got their name. 1904 Music Hall is a 300 capacity venue that books national touring artists in all genres. Prior to opening 1904 Music Hall, Jason was a touring musician himself, and has always been entrepreneurial spirited.

I first had the opportunity to work with Jason Hunnicutt in March of 2016, when I brought Bonerama from New Orleans, LA to Jacksonville. From the first day, working with Jason wasbreath of fresh air. Unfortunately it’s always a toss up when working with venue owners. You never know what you’re going to get. Some owners are open minded and easy to work with, and are open to outside promoters, some have absolutely no clue what they’re doing, others are extremely disorganized, you have your control freaks, and also some with bigger egos than the artists themselves. It’s really nice when you have the opportunity to work with a venue owner that’s open minded, easy to work with, and someone that has a really great attitude. I saw that from day one with Jason, and since we’ve worked together on New Kingston, The Steppin Stones, and Zach Deputy. And I’m sure there will be many more names to add to that list down the road.

Highlights from this Episode
What made Jason want to open the venue in Jacksonville (06:18)
How Jacksonville is branded (08:50)
The bands who inspired Jason (12:35)
Cool venues Jason experienced while touring (18:20)
What lit Jason’s entrepreneurial spark (20:40)
Risks involved in opening Venue 1904 (25:00)
How Jason and partners found their venue location (27:00)
The work put into remodeling 1904 (29:30)
Big surprises and learning experiences (35:37)
Aspiring venue owner advice. (37:39)
How Jason knew Venue 1904 was in a good place. (40:10)
Making it to Jason Hunnicutt (42:15)

Quotes from Jason Hunnicutt
“The band is your own business.”
“Once you get one going, the second one is easier.”
“Three is a good number for partners.”
“Keeping the consistency, it’s hard starting a business and the first few months are always the hardest. “
“Say ‘yes’, man!”
“Commit to it.”
“Say yes and be open, kind of to everything.”
“As much as you think your musical is taste great, and as much as you think you know what people want to hear and experience, it’s really up to community that is supporting you.”
“Seeing the positive reviews from the community and the bands too. I think when that started happening I was like ‘Cool!’ “

Links to people, places, and things mentioned
People
Kevin Stone
Allman Brothers Band
Lynyrd Skynyrd

Places & Things
Jacksonville  
Florida Theatre
1904 Music Hall
One Spark Festival
The Elbow
Limp Bizkit
Korn
Pink Floyd
Led Zeppelin
Floozies
Main Squeeze
Lettuce
The Imperial
Jack Rabbits
Suwanee Fest
The Engine Room
Urban Organics
Underbelly

Jason Hunnicutt’s Definition of Making It:
“The key to a business: Doing a hustle and then training someone to do that hustle; Being able to pay them to do that hustle and also being able to pay yourself. -Ian Ranne” – Jason Hunnicutt

Court Bauer - Former Creative Executive of WWE to Entrepreneur & Podcast Network owner and Producer of Live Events, MMA, and Pro Wrestling

Court Bauer is a former WWE Creative Executive turned to serial entrepreneur. His entrepreneurial journey actually began before his work with the WWE, running his own pro wrestling company Major League Wrestling (MLW), which featured wrestlers such as CM Punk, Brian Danielson, Shane Douglas, Terry Funk, and many more. Today MLW has become a major wrestling podcast network with shows by Bruce Prichard and Conrad, Jim Cornette, Eric Bishoff, and more. Court also produces live events during WrestleMania weekend such as WaleMania with rapper Wale, live podcasts, and live storytelling with Pro Wrestling legends.

I met Court Bauer during WrestleMania XXX weekend in New Orleans in 2013. At the time he was working PR and handling road management for Jim Ross, Good Ole JR. We had two phenomenal events with Jim Ross at House of Blues in New Orleans during that WrestleMania weekend. I always wanted to have some kind of role in the pro wrestling business. It wasn’t a big role, and it really was the smallest role possible. However, it was pretty awesome that my passion for the music business made it possible to experience two great events with the legendary Jim Ross at House of Blues. Most importantly, during that weekend I made a new friend in Court Bauer. We kept in touch throughout the years and have tried to work on some other events that unfortunately didn’t work out, but the friendship and attempt to do something never stopped.

This year, in 2017 (pending when you’re reading this), WrestleMania came back to Orlando, where I moved back to after my time in New Orleans. And this year we made it work again since for meeting in 2013. Court and I are co-hosting two more magical events with Jim Ross at The Plaza Live, my old home and stomping ground. Literally my old home! For four years I spent more time at the Plaza Live, than at my own house. That includes sleeping. Along with these two events at the Plaza Live, we are hosting Bruce Prichard and his podcast partner Conrad at BackBooth, another former home of mine. It’s amazing the doors that can open for you when you pursue a passion fiercely. For the second time in my life, the inner child in me gets to completely light up and has a tiny role with events during WrestleMania weekend that means a lot to people. I’m really excited to share this podcast conversation with the readers and listeners, with my friend, Court Bauer.

“Live the Life You Love” – Bob Marley 

Highlights from this Episode
Preview of WrestleMania (04:55)
Things Court is involved with (10:15)
The future of MLW Radio (13:53)
How aspiring podcasters can monetize money (15:10)
WaleMania (17:40)
Role with MMA (24:00)
Talent on MLW (30:00)
How Court decides matches and titles (33:43)
Creative team opportunity (35:40)
Advice for WWE career opportunities (36:20)
Questions for Court (40:05)
One step closer to a dreamer’s journey (41:20)
Court Bauer on Making It (44:30)

Quotes from Court Bauer
“You can’t prepare for these events. You just try to give the fans the best experience you can.”
“Keep it entertaining but real.”
“You have to have good production value”
“Some people are very nomadic, it’s hard to market that.”
“You have to have a defined vibe.”
“So many layers and challenges you face when you are monetizing a product.”
“Whatever it is, it’s about building anticipation.”
“Prepared for the best case scenario, prepare for the worst case scenario.”
“You gotta sell yourself, you gotta be a showman.”
“Either you sink or you swim.”
“You’re building you’re on reputation.”
“You might not bake a good cake the first time but you learn from that.”
“A 300 hitter is big, but think about how many times they strike out.”
“It’s all theoretical until you jump in the water.”
“Put yourself out there and network.”
“Be a hustler when it comes to networking.” 

Links to people, places, and things mentioned
People
Wale
Jimmy Iovine
Jim Ross
Peter Rosenberg
Jerry Seinfeld 

Places & Things
WrestleMania
Smackdown
WWE
The Plaza Live
SXSW
MLW Radio
Hot 97. NY
Atlantic Records  

Get in Touch with Court Bauer
http://www.mlwradio.com/
Twitter
Facebook

Court Bauer Definition of Making It
“Being able to live a quality of life that you enjoy, and being happy with what you’re doing.”

Court Bauer, Guest Speaking at Full Sail University in Fall 2016

Davey Jay - Protecting Your Intellectual Property and Your Career in the Entertainment Business

Davey Jay is an Entertainment Business and Intellectual Properties Attorney. In this podcast Dave discusses how she became an Entertainment Attorney, how to get clients, how to protect your Intellectual Properties and your business, contracts, choosing your PRO, and much more. She got her law degree at Barry University in Orlando, FL, and has been practicing law in the Entertainment Industry since 2008. Davey Jay started her Entrepreneurial Journey when she became a partner at the law firm Meehle & Jay in Orlando, FL. Along with being a practicing Entertainment Attorney and Entrepreneur, Davey Jay is also an Instructor at Full sail University in the Film Production Masters of Fine Arts program, teaching Entertainment and Communications Law. Not that she needs more on her plate, but Dave is also the Chair Elect for the Entertainment, Arts, and Sports Law section of the Florida Bar.

I first met Davey Jay at Full Sail University when she gave a law workshop for aspiring Entertainment Law students. She is really passionate about her craft, and finds ways to make it fun and has the ability to take a very complicated topic and make sense of it to the average person. In this conversation we talk about film, music, a day in the life of an entertainment attorney, things creative people should be aware of, and all things that make Davey Jay uniquely who she is. We also dive into how she got started in her partnership with Meehle and Jay and the types of clients she deals with, and some of the stories from her journey. We also discuss her routines, advice for aspiring students, and even the importance of content marketing for an attorney. Make sure to protect your creative career and Intellectual Property. As Matt Cottingham said in episode 008 of Making It with Chris G, whenever someone presents you something with words that you need to sign, you should consult with an attorney.

Highlights from this episode:
Jay describes role at Full Sail University (03:55)
What Jay does on the daily (08:30)
How Jay manages a busy schedule (12:25)
Jays first and last 90 minutes (14:20)
How Jay knew she wanted to do this (17:03)
Advice for those going into law (19:45)
Mentors in Jay’s life and career (22:50)
Journey to practicing Entertainment Law (24:30)
How Jay built her client list (26:20)
How Jay got her partnership (29:20)
Taking on new responsibilities (31:30)
Jay’s common deals (33:05)
Red flags in contracts (38:10)
Who Jay works with and what they do (41:00)
Right time to get an attorney (41:30)
How to choose royalty companies (49:45)
Advantages of living in Orlando (51:20)
Laws in films (56:30)
Advice for students (1:00:05)
Resources in Jay’s Career (1:03:00)
Rapid Fire Questions (1:04:55)
Content for M&J (1:13:15)
Making it (1:19:40)

Quotes from Davey Jay:
“Make yourself a valued member on the community”
“Law school teachers you the law, not how to think.”
“I’m the one who makes their house built out of brick and not straw.”
“You have to have a balance for family and yourself.”
“Got to a studio, go to more live shows.”
“It was who I knew that helped me get work.”
“You really have to dig in.”
“Success is different for every person.”

Links to People, Places, and Things mentioned
People:
Susan Meehle
Meehle and Jay
Sandra Bullock
Aretha Franklin
Victoria Hernandez

Places and Things
Full Sail University
House of Cards
Game of Thrones
Veep
Silicon Valley
Game of Thrones Tour
The Doors
The Beach Boys
Sony/Columbia
Sound Exchange
BMI
ASCAP
Plush Studios
HBO
Ybor City
Film FL
Netflix
Bloodlines
Print Now
Pocket Lawyers (BOOK) by Thomas Crowell
Content INC (BOOK) by Joe Pulizzi
Wills Pub

Get in Touch with Davey Jay
Davey Jay's Website
 https://www.facebook.com/MeehleJay/
https://twitter.com/davey_esq

Making it to Davey Jay:
“It’s where do you want to be, and I don’t think that is a static thing. I think that you should have never made it and if you think you’ve made it you’ve gave up.”

Phil Pallen - Shut Up and Build a Powerful Brand

This is episode #027, and features Brand Strategist, Phil Pallen. With experience on over 200 different client projects, Phil has become a master practitioner in the art of branding. His clients have been featured on Shark Tank, Dancing with the Stars, and have even won a Noble Peace Prize. He’s also an author of the book “Shut Up And Tweet,” where he teaches about the skills of growing a following and engaging with your audience. Phil is a public speaker having held keynotes all over the world. This is a quick conversation full of value and insight in building a powerful brand.

To add some context for this conversation with Phil Pallen, I talked to him during Full Sail University Hall of Fame week. This was my second year at the Full Sail Hall of Fame, but really my first year where I really got to experience it. This is a really amazing event full of value for the students. Every year a group of graduates, I believe it’s 6, get inducted into the Full Sail Hall of Fame. To be eligible, they have to be a graduate of at least 10 years or more. Also, they have to give back to the school by sharing their time with the students; mentoring students, coming to guest speak at the school, and create opportunities for students outside of school. Along with the Full Sail University Hall of Fame induction, they host a week long full of events that include keynote speakers, panels on topics related to the schools degrees, workshops, live music, and much more. It’s Full Sail University’s version of SXSW. It’s one of my favorite events that I’ve attended.

Phil Pallen is a graduate from the Full Sail University Masters of Entertainment Business program. It hasn’t been quite 10 years yet, but Phil is a true ROCK STAR at this event. The entire week, he was part of several workshops, panels, keynotes, and mentoring sessions for the students during Full Sail University Hall of Fame week. He woke up extra early the day we recorded this podcast conversation, and it literally squeezed it in 30 minutes before a 90 minute keynote presentation he held that day. It’s a quick podcast episode full of great information on building a powerful brand. So in Phil’s words, I’ll “Shut Up,” and let’s listen to my conversation with Phil Pallen on building a powerful brand. Enjoy! 

Highlights from this Episode
What a brand and social media strategist is (7:15)
Phil’s most meaningful lesson to teach at Full Sail Hall of Fame 8 (9:55)
How to begin building your own brand (12:25)
What Phil looks for in a brand (14:20)
5 laws of Phil Pallen (16:15)
3 things you would never know about Phil (21:55)
Bad advice (24:45)
Thoughts on content creation (28:05)
Who comes to mind when Phil thinks of “successful” (30:25)
First and last 90 minutes of Phil’s day (31:00)
Making it to Phil (33:27) 

Quotes from Phil Pallen
“I had tangible skills when I left Full Sail.”
“Personal branding in 2011 is not what it is now.”
“I have a brain and a laptop that I got from Full Sail University.”
“I don’t care about your resume; I want to see your portfolio if you’re creative. I want to have a conversation with you.”
“I don’t care about your resume; I care about what you can do.”
“Resumes don’t get you hired, tangible skills do.”
“Why would I take on a project for a paycheck?”
“That’s the beauty of collaboration, the best ideas are born from the conversation and the dialog we share.”
“Photography is the biggest part in building your brand.”
“I’m a big fan of sub-branding.”
“Most advice on branding is ambiguous.”
“The worst advice comes from people who don’t know branding.”
“I’m not branding who I am now, I’m branding who I want to be.”
“Branding plus hard work will get you there.” 

Links to people, places, and things mentioned
People
Chalene Johnson
Gary Jones
John Phelps  

Places & Things
Full Sail University
Book: Content Inc. by Joe Pulizzi  

Get in Touch with Phil Pallen
http://www.philpallen.co/
Twitter | Instagram

Phil Pallen’s Definition of Making It
“Coming to the conclusion that freedom is more important than money.”

Michael Yerke - President of House of Blues and Live Nation Talent Discusses What Makes a Great Talent Buyer & Success in the Music Business

This episode is part 4 of our Talent Buyer series, and features President of House of Blues and Live Nation Talent, Michael Yerke. Our Talent Buyer series has featured many great conversations so far such as Wayne Lee former Talent Buyer for the legendary Tipitina’s in New Orleans, Dan Larson from Okeechobee Festival, and Allen Anders with AEG Live in Dallas, TX.

Michael Yerke got his start booking shows in Chicago, IL at a club called the Cubby Bear in Chicago, IL. His journey with Live Nation began with a pick up Basketball game with Kevin Morrow (CEO of Artist Management firm and label Steel Wool, and former Live Nation Executive). After a few years at House of Blues in Chicago, Michael’s journey took him to Los Angeles to work for Live Nation where he eventually became the President of House of Blues and Live Nation Talent. In this conversation, we discuss Michael Yerke’s journey in the music business, what makes a great Talent Buyer, his passion for Basketball, the incredible Ones to Watch program from Live Nation, and much more.

Highlights from this episode:
How Michael Yerke got started in the music industry (6:10)
First moment when Michael Yerke knew he wanted to work in this industry (9:45)
How to work your way up in a company like Live Nation (16:30)
A breakdown on the “Ones to Watch” (23:35)
How Michael Yerke manages his busy schedule (26:50)
Mentors and influential people thus far (33:35)
What “Making It” means to Yerke (39:50)

Quotes from Michael Yerke
“Our company is for someone who is hardworking, smart, and puts in the time and effort.”
“It comes down to hard work, putting in time and effort, and that isn’t just in the office. It’s going to shows and networking too”
“You choose your spots”
“If you’re someone people can’t get a response from, they’re going to find somebody else.”
“Responding quickly, being diligent, working hard, and trying to look at your time management and get better”
“You need balance too; you can’t always work.”
“I’m not gonna say everyday is a perfect job but 98% of the time it’s great.:
“The industry has never been boring.”
“If it’s not enjoyable, it’d be a drag.”

Links to People, Places, and Things mentioned:
People:
Kevin Morrow
Smashing Pumpkins
A Tribe Called Quest
George Clinton
Anderson Paak
Twenty One Pilots
Future
Imagine Dragons
Michael Rapino
Sonny Schneidau

Places:
Cubby Bear
Wrigley Field
DePaul University
China Club
Aces of Spades Venue

Things
Live Nation
House of Blues
Chicago Bulls
UCLA
Full Sail University
Shaky Knees Festival
Ones to Watch

Michael Yerke on Making It:
“Being successful in my position and being happy doing it.”

Allen Anders - Talent Buying for AEG Live from South Florida to Dallas, TX and Radio to Music Festivals

Allen Anders is a Talent Buyer for AEG Live in Dallas, TX. AEG Live is one of the largest concert promoters in the world, owns and manages sports teams, and owns and operates live entertainment venues. He is a graduate from Full Sail University, and started his journey working for radio in Orlando, FL. Eventually Allen Anders moved on to work for AEG Live in the Southeast office under the mentorship of John Valentino. In Dallas, Allen Anders started the Off the Rails Country Music Festival in the home of FC Dallas (the MLS Soccer Team). The inaugural festival included Blake Shelton, Erich Church, Sam Hunt, Eric Young, and many more.

This conversation is episode three of the Talent Buyer series which also includes podcasts with Dan Larson of Okeechobee Music Festival, and Wayne Lee from New Orleans, LA who booked for Tipitina’s and House of Blues. This episode is part one of two with Allen Anders.

I first met Allen Anders during my time at The Plaza Live in Orlando, FL. He was one of the Talent Buyers that booked shows for us from our partnership with the AEG Live Southeast office. Allen has been a mentor and friend for many years now. This is a really great conversation in which we talk about his story and journey through the music business, his role with AEG Live, about AEG Live, Dallas, TX, and much more.

Highlights from this episode
Allen’s journey from Philly (6:13)
Buyers in office (15:00)
What is AEG (15:45)
AEG’s culture (18:35)
Allen’s experience in Dallas (19:19)
Markets in Dallas (21:15)
The joys of booking shows (24:00)
Allen’s average week (26:10)
Advice for creating Artist Relations (29:50)
Allen’s daily routine (32:05)
Go to spots in Dallas (34:50)
Allen’s involvement in Off the Rails Country Music Festival (37:17)
First album bought and concert attended (49:10)
How the journey into country music began (51:31)
Mentors in Allen’s past (55:35)
Talent buyer boot camp (58:30)
What makes a good Talent Buyer (1:04:30)
Venues AEG looks to book (1:06:42)
How AEG makes the call on what locations to book in. (1:09:25) 

Quotes from Allen Anders
“You have to pick and choose, you have to take the higher risk.”
“At the end of the day we all have jobs to do.”
“You have to take it all seriously. You have to respect the industry.”
“Don’t talk to them (artist) about stuff they don’t want to talk to you about.”
“Be honest, be yourself.”
“I live and breath this industry.”
“Find what you’re good at and do it. It doesn’t have to be cool or hip.”
“You gotta be diverse, get an internship.”
“Take advantage of every opportunity.”
“Take the internship, nothing it too good for you.”
“Find the right people, get to know them, be yourself.”
“It’s very personality driven, we’re all fucking weirdos.” 

Links to people, places, and things mentioned:

People:
Travis Barker
Tom Miserendino
 Jimmy Buffet
Ed Sheeran
Blake Shelton
Eric Church
Jason Aldean
Dirks Bentley
Bouncing Souls
Everclear
Phish
Smashing Pumpkins
Pink Floyd
Luke Bryan
John Valentino
Air Supply

Places and Things:
AEG
Off the Rails Country Music Festival
The Plaza Live
Full Sail University
WMMO
Star R&B
Amway
Fantasma
Live Nation
Staples Center
LA Lakers
Coachella
Stagecoach Festival
Hangout Festival
Bonnaroo
Verizon Theater
WME
Elm St. Tattoos
LockHeart BBQ
Billy Bob’s Texas  
ACM
Tortuga Festival
CMA
The Barn
Mavericks Live

Dan Larson - Traversing the Spectrum of Talent Buying and Promoting Shows from Okeechobee Festival, Performing Arts Centers, and Clubs

Get ready to go on the journey of many different worlds of a Talent Buyer. Dan Larson, Talent Buyer and Marketing Director for Okeeechobee Festival, covers several spectrums of promoting shows. He is an individual with big goals and big visions. His experience ranges from promoting concerts from small and mid-sized clubs to performing arts centers and to a major festival. His journey began with an angry letter to a performing arts center complaining about the talent they book (he shares this story in this podcast). Dan has built a career of giving back to local and independent artists, spreading positivity and seeing the best in people, and has truly made the music business a lifestyle.

To add a little context, we recorded this podcast at the Beacham in Downtown Orlando, FL. It was during sound check of a show Dan Larson was promoting there that day, Road to Okeechobee Fest, a Battle of the Bands for a slot at this major event. He covers the story behind this series of events in this conversation as well. You may hear a little bit or a lot of bass in the background from sound check. In this podcast, Dan Larson covers so many great stories from his journey, his philosophies and much more. This was the second time I met Dan, and him and his co-worker/friend, Carlos, were really great people to hang out with. The concert was a ton of fun; a band called Gary Lazer Eyes, won the round for Orlando, and will be representing my hometown at Okeechobee Fest in 2017.

About this Episode:
With this podcast conversation we feature episode 2 of our Talent Buyer series, and features Dan Larson. Dan is the Talent Buyer and Marketing Director for Okeechobee Festival located in Okeechobee, Florida. During the time of this interview in 2017, it was the second annual Okeechobee festival. A festival which they sold out in its inaugural year. The 2017 edition of the festival featured artists such as Kings of Leon, Usher with The Roots, Bassnectar, The Lumineers, Wiz Khalifa, and many more. Dan was the first Program Direct/Talent Buyer for Dr. Phillips Performing Arts Center in Orlando, FL. He has also owned and run his own venue in St. Augustine. In this conversation we talk about how he got started in the music business, his journey, what you can expect out of Okeechobee Fest, insight on promoting concerts, and much more.

Highlights from this episode:
Journey to Okeechobee Festival (8:50)
What Okeechobee Festival is all about (15:10)
Dan’s journey (18:35)
Mentors in Dan’s life (23:24)
Advice for starting a venue (25:00)
Learning how to negotiate (27:30)
Battle of the bands explained (29:37)
First person who comes to mind when successful is mentioned (35:00)
Advice for the starving promoter (37:25)
Recommended conferences (39:35)
Dan’s journey to Dr. Phillips (42:55)
Challenges Dan Faces (45:15)
Dan’s most absurd moments as a talent buyer (47:25)
Lessons learned from obstacles (49:05)
Most inspiring moments (50:20)
Facebook questions from followers (53:00)
Favorite and first album Dan bought (57:20)
Advice to the aspiring student (57:45)
Dan’s biggest needs right now (59:40)
Making it to Dan (1:02:00)

Quotes from Dan Larson:
“I’m not saying go write nasty emails, but it worked for me.”
 “If there was a place for like minded people in the industry, who know more than I do, I would go and I would meet them.”
 “Network with people who are doing similar things and talk about artist.”
“Mentors are training wheels to these things.”
 “Do what you say, say what you’re gonna do.”
“Rather than quantity when you’re an indie promoter make it about quality.”
“When you build that relationship with that band, that band wants you to succeed because you helped them.” 
“When you’re the go to guy, you get the acts.”
“When you partner with someone you’re fucking married.”
 “If you can find a way to love music you can find a way to love each other.

Links to people places and things mentioned: 
People:
Cliff Rosen
Steve Sybesma
Bill Graham
Paul Peck
Hall and Oates
My Morning Jacket
Alabama Shakes
R Kelly
Billy Idol
Johnathon Mayers
Kings of Leon
George Clinton
 Smashing Pumpkins
Whoopi Goldberg
Bob Dylan
Death Cab For Cutie
Dave Chappelle
Vampire Weekend
Modest Mouse
Band of Horses
Steve Janicky
 Kevin Stone
 Lil Dicky

Places and Things:
Okeechobee Festival
Okeechobee Line-Up
Bonnaroo Festival
The Rolling Stones
Live Nation
AEG
Superfly
Outside Lands
St Augustine Amphitheater
Dr.  Phillips Center
PollStar
Soundslinger
Burning Man
Eastern Florida State College
Maxwell C. King Center
Foundation Presents
The Fillmore East
The Social
Jax Live
House of Blues
930 Club
Celebrity Access
Spotify
Sonicbids
Reverb Nation
WME
The Beacham
Hard Rock Live
Ruth Eckered Hall
Billions Agency 

Get in touch with Dan Larson:
Facebook
Website

Dan Larson on Making It:
“Making it is finding a dream, pursuing that dream, and staying persistent until that dream is a reality.”

Wayne Lee - Journey of a Legendary New Orleans Talent Buyer for Tipitina's and House of Blues

One series comes to a close, and another begins with my conversation with Wayne Lee. This is the final episode of the New Orleans series, but also the first episode of the Talent Buyer series. Yes, this one is a double header. Wayne Less is New Orleans native and one of its legendary Talent Buyers. He’s a true staple to the New Orleans music scene. His journey began in 1999 when he became the assistant under Sonny Schneidau at House of Blues in New Orleans. Throughout his journey, Wayne Lee has also worked at Live Nation in California after which he returned to House of Blues New Orleans for another year, prior to booking for the legendary Tipitina’s.

When I first moved to New Orleans to work at House of Blues, I actually saw more shows at Tipitina’s for the first two months of living there. It truly is a magical place with endless amounts of history, and a stage graced by many of the biggest stars in music. In this conversation, Wayne Lee shares stories from some of his favorite shows, lessons from his journey, advice to being a Talent Buyer, and many stories of some of the great artists from New Orleans. This was a really fun conversation, and a great way to merge two series’ in one. Enjoy episode #022 of Making It with Chris G.

Highlights from the Episode:
Lee describes what a Talent Buyer is (6:25)
Beginnings in the industry (7:30)
What makes talent buyers stand out (9:25)
Lessons learned from a corporate structure (10:30)
First and favorite bands Lee booked (12:15)
Lee’s experience working with Trombone Shorty (14:20)
Brief Jazz Festival description (15:15)
Lees favorite Jazz Festival lineup he has booked (15:35)
Favorite Jazz Festival moments (17:20)
Lessons Lee learned from his mentorship with Sonny S. (18:30)
What someone interested in talent buying should know (20:30)
Lee’s mentors (23:40)
Advantage of living where the industry is (25:15)
How Lee balances a busy life (27:00)
Stories about Mark from H.O.B (28:55)
Ideal Path for the aspiring Talent Buyer (30:00)
Places to visit in NOLA (32:00)
Story behind Longhair (35:25)
Lee’s influences (38:10)
Favorite Allen Toussaint stories (40:10)
First ‘Holy Shit’ moment (42:00)
Evolution of deals (45:40)
Ways to build relationships between promoters and agents (49:15)
Biggest challenge with agents (52:40)
Biggest misconception of a talent buyer (53:45)
Rapid fire questions (55:00)
Making it to Wayne Lee (1:02:05)

Quotes from Wayne Lee:
“Sometimes it’s not about what you like, it’s about what they like.”
“Be flexible and functional”
“Not every band is the same. Not every agent is the same. “
“Don’t just worry about the headliner, make sure the support act is taken care of.”
“Learn the players and who you’re dealing with. Don’t take the shortcut.”
“Establish good artist-management-agent relationships.”
“Try not to use your own money.”
“You’re never off when you have your phone.”
“You gotta do face time. Shake hands and kiss babies”
“It’s a fun gig if you love it, but you have to love it.”
“Be professional and be prepared”

Links to people, places, and things mentioned:
People:
Sonny Schneidau  
Trombone Shorty
Rebirth Brass Band
Big Sams Funky Nation
Lenny Kravitz
JJ Grey & Mofro
Lettuce Funk
The Greyboy Allstars
Michael Jackson
The Soul Rebels
Dr.John the Night Tripper
Nora Jones
John Mayer
Linkin Park
OAR
Kevin Morrow
Mark Roberts
Neville Brothers
Kermit Ruffins
Louis Armstrong
Professor Longhair
James Andrews
Allen Toussaint
Stephen Marley
Stevie Wonder
Bob Marley
Prince
Fats Domino
Galactic
Lil Wayne

Places & Things:
Tipitinas
House of Blues  
Springhill University
Live Nation
Jazz Festival  
AEG
Civic NOLA
Preservation Hall
Jacques-Imos.
Maple Leaf Bar
Tipitina's Foundation   

“Making it” to Wayne Lee:
“Being able to survive. If you wake up and you’re happy Continue to build on your knowledge and at the end of the day you can look back and say ‘hey that’s pretty cool!’ “

Jeff B. - A Pioneer of the New Orleans Hip-Hop Scene, Venue Owners, Event Promoter, and Artist Manger

This is episode 4 of 5 in our New Orleans series featuring one of the New Orleans Hip-Hop scene pioneers, Jeff B. He first got his start in the music business working as a radio host at Tulane University college station being one of the first to host a weekly Hip-Hop show on radio. Jeff B has always been entrepreneurial spirited, and after hosting shows on radio, he quickly took the shows to the clubs from hosting parties and concerts. Eventually he opened his own venue in New Orleans called The Maison on the historic Frenchman Street. Now he also owns the venues Hi-Ho Lounge and Dragons Den in New Orleans. Jeff B is also the manager for the artist Mannie Fresh.

I first met Jeff B. during my time at House of Blues New Orleans from 2012 to 2015. I had the privilege of working many events with Jeff B. at House of Blues from weekly parties and concerts. In this conversation we talk about his start in the New Orleans hip-hop scene, to his entrepreneurial journey, owning venues, putting on events, management, and much more. When I arrived in New Orleans, I was surrounded by a ton of mentors not just within Live Nation, but also with some of the partners that we got to work with. Jeff B. was one of those partners, and has taught me a ton on entrepreneurship, negotiating, and building relationships. He’s one of the leaders in the New Orleans entertainment scene, and in this episodes he shares many awesome stories and wisdom with you to help you get one step closer to Making It.

Highlights from the episode:
Jeff’s experience in radio (6:30)
Preview of Jeff’s professional life (13:20)
The come up pf New Orleans hip-hop scene (18:35)
Experience with Cash Money Records (20:50)
Advice for someone getting into the music industry/promotion (22:15)
Journey to working with Mannie Fresh (24:00)
Details on Mannie Fresh’s live show (26:38)
Jeff’s future roster expansions (27:55)
Greatest challenges of an Artist Manager (28:15)
Best thing to do for artist managers in uncomfortable situations (30:00)
Jeff’s team (32:15)
Jeff’s journey into owning venues (33:30)
Details of Jeff’s venue the Maison (38:30)
Lessons from Sonny Schneidau (39:45)
Biggest challenge of venue owning in NOLA (44:00)
How Jeff makes his venues unique (45:32)
History of Frenchman St. (47:00)
How Jeff stays sane with a hectic schedule (49:25)
Good Elements for building a management team (50:10)
Advice for college students wanting to pursue the music industry (52:55)
Skills to look for in young industry professionals (54:33)
Favorite concert (57:00)
Starting all over again (1:01:22)
Making it to Jeff B. (1:01:50)

Quotes from Jeff B:
“Get many checks from many places”
“It’s not business most of the time. It’s tough. You have to have a real passion for it and you have to work at it”
“Operate under the assumption that you want to do long-term business”
“Karma is a motherfucker. Am I allowed to say motherfucker?”
“Sometimes you have to work a 9-5 job to get to the point that your art supports you.”
“It’s important to convince an artist that they have to understand what’s going on. They have to educate themselves.”
“Make sure the artist isn’t the asshole. You have to take that role.”
“Keep a level head, keep your cool, keep emotion out of it.”
If you’re in management you have to have a team around you.”
“You want to know all you can know.”
“Get out there and know your market. Get out there and network. Make connections.”
“If you don’t know how to delegate you can’t grow.”
“Go get internships. The doors are open for you.”
“Just because it’s your way doesn’t mean it’s the only way.”

Links to people and things mentioned:
Nothing but Jams - Q93
Tulane University
WTUL - 91.5  
Kid Capri  
Bobbito  
Strech Armstrong  
Public Enemy  
Beastie Boys
Kool Moe D
Big Daddy Kane
Jungle Brothers  
Tribe Called Quest
Main Source  
Grandmaster Flash  
University of Pittsburg  
WPTS hip hop show
Showboys
Gavin Reports
Hits Daily Double  
CMJ  
Leaders of the New School  
Jimmys Music Club
Elektra Records  
Busta Rhymes  
The Maison   
Dragons Den  
Hi-ho Lounge  
DJ Mannie Fresh  
Iheartradio  
Bigboy Records  
DJ Jubilee  
Cash Money Records  
Mystical  
Jive Records  
Russel Simmons  
Rick Ruben  
Juvenile  
Snoop Dogg
Rebirth Brass Band  
Ballers Ball
Cheeky Blakk
Mia X
Voodoo Festival  
Paradigm
Gucci Mane
Dallas Davidson   
Rick Ross  
Lil Uzi Vert  
Big Sean  
Kanye  
Hard Festival  
Wax Motif  
House of Blues  
Sonny Schneidau  
Live Nation
AEG
Jazz Festival  
Bowery Group  
Essence Fest  
Mardi Gras  
Frenchmen Street  
Bourbon Street  
Stevie Wonder  
Jerry Seinfeld  
Hannibal Buress  

How to contact Jeff B.
Twitter

Making It to Jeff B:
“If you’re happy, you have good friends and good family, and you can eat when you need to eat, It’s making it. “

Jon Phillips - co-CEO of Silverback Music Management on blending the Cultures of Southern California Reggae and the Sounds of New Orleans

This interview features Jon Phillips is the CEO of Silverback Music Management with offices in Los Angeles, CA and New Orleans, LA. One of Jon’s first artist’s in his management career was Sublime. Other artists on Silverback include Slightly Stoopid, The Expendables, Dumpstaphunk, Fishbone, The Aggrolites, The Grouch & Eligh, The Beautiful Girls & MatMchugh, and Ethan Tucker. This is episode 3 of our New Orleans series, which has featured Erick Greene of Huka Entertainment (EP#018) and Ivan Neville of Dumpstaphunk (EP#019) so far.

I first met Jon during New Orleans Jazz Fest in 2013, when his band Slightly Stoopid performed at House of Blues. From day one, he was super kind and open to make friends with anyone. We crossed paths at a show during that Jazz Fest weekend, and he remembered me and bought me a drink. That may not seem like much, but I was the assistant of the guy he was doing business with. We talked maybe for 30 seconds during that first meeting? That just showed how down to earth and humble Jon is, and doesn’t judge anyone based on what they do. If you’re a cool person, you’re a cool person. At least it seems like that is one of Jon’s values.

In this episode we talk about when Jon first started working with Sublime to getting them their first record deal. We talk about the release of the self titled album which sold over 27 million copied, and due to the unfortunately loss of singer Bradley Nowell before the album came out, never had a band to tour behind the record. We talk about how Jon tried to blend the cultures of Southern California Reggae with the sounds of New Orleans, and much more. Thank you for listening and sharing!

Highlights from this Episode
Jon’s first experience into New Orleans (7:15)
About Silverback Music Management (11:45)
Discovering Ian Neville (13:25)
Jon’s realization that he wanted to work in the music industry (18:00)
Jon’s introduction to Sublime (25:25)
What drove Jon to start Silverback Music Management (33:20)
How to prioritize and overcome challenges (36:45)
Four week crash course on becoming an Artist Manager (42:50)
Favorite Sublime story (46:40)
Favorite New Orleans Jazz Festival Moment (51:25)
Jon’s scoop on Dumpstaphunk’s new single “Justice” (56:15)
Most shared piece of media (1:02:50)
Advice for the aspiring artist/student (1:04:20)
Making it to Jon Phillips (1:09:40)

Quotes from Jon Phillips
“I wanted to help artist the most because there is a long history of just artist getting ripped off.”
“The thing that will never change is that you have to be prepared to deal with the worth thing anybody tells you.”
“Be educated in everything you can be.”
“Have a veracious of an appetite for knowledge as you can.”
“Stick with what you believe in because most people, for anything you love, gets tested the most.”
“Believe in what you’re representing and that belief is what can take you the furthest.”
“Expose yourself to as much as you can, so you know what area interest you the most.”
“Try to gain perspective of how everything is working and where you fit.”
“The more you absorb and the more you experience the better chance you have to succeed.”
“If you can establish a good rapport and a good relationship with something you’re passionate about, you may be able to go and discover the next Sublime.”
“No one is right, music is subjective.”  

Links to Things & People Mentioned
Silverback Music Management
Slightly Stoopid
The Expendables
Fishbone
The Aggrolites
Art Neville
Dumpstaphunk
Neville Brothers
Sublime
40 Ounces to Freedom
Bradley Nowell
Jacob Nowell
Law
Grateful Dead
Dr. John
Tipitinas
The Radiators
George Porter
The Meters
Mardi Gras
Voodoo Festival
New Orleans Jazz Festival
Rebirth Brass Band
Stick Figure Reggae
Rod Stewart
Randy Phillips
AEG
Neil Young
UCLA
MCA Records
Gasoline Alley
Billboard
Atlantic Records
Led Zeppelin
Butthole Surfers
Basquiat
Andrew Woods
Mother Love Bone
Long Beach Dub All-Stars
Trombone Shorty
Lucas Nelson
Tower of Power
Sly and the Family Stone
Grammys
Mike Gordon
Phish
G Love
Bob Weir
Angela Moore
School of Rock Broadway
Hootie and the Blowfish
Wesley Willis Fiasco
Bob Lefsetz

Get in Touch with Jon Phillips
Email: Jon@silverbackmusic.net
Instagram: @SilverbackMusic
Facebook: Silverback Music
Website: www.SilverbackMusic.net

Jon Phillip’s Definition of Making It
“Making it is surviving everyday. Waking up happy the sun is shining and continuing to be able to do what you enjoy doing. It’s being thankful for where you have gotten”

Ivan Neville of Dumpstaphunk - Growing Up in a Family of Musicians and Performing with some of the World's Greats

When I first started working at the Plaza Live in Orlando, FL, I helped transition the venue from a venue that was focused on community theater, to promoting concerts. We were the new kids in town at promoting concerts. With that came a lot of fierce competition, especially in anything that’s mainstream. I quickly learned that we had to carve our own niche in the market and do something different. That’s when I stumbled upon The Subdudes form New Orleans, and discovered New Orleans music. Soon after that, I had the privilege to book a show with Ivan Neville and Dumpstaphunk, and was completely blown away. They were one of the best live bands I’ve ever seen, still to this day!

It was really fun getting to sit down with Ivan Neville for this conversation and episode #019 of the podcast. We got a chance to talk about some of his favorite places in New Orleans, what it was like to grow up in a household full of musicians with the Neville Brothers and his dad Aaron Neville. Ivan also talks about the tradition of the Mardi Gras Indians, and Dumpstaphunk’s new single “Justice” featuring Trombone Shorty, which was release on January 16, 2017 on Martin Luther King Day, and the week of the presidential inauguration of Donald Trump.

Ivan Neville grew up in New Orleans and was surrounded by music his entire life. He had his first Top 30 Billboard hit “Not Just Another Girl” in 1988 from his “If My Ancestors Could See Me Now” album. He also contributed keyboards on two Rolling Stones albums, as well as a Keith Richards solo project. He was a touring member of the Spin Doctors, and has also contributed on the albums of Don Henley, Paula Abdul, Bonnie Raitt, and many more. In 2003, he formed the New Orleans powerhouse funk band Dumpstaphunk who has performed at some of the world’s biggest festivals such as New Orleans Jazz Fest, Bonnaroo, Hangout Fest, High Sierra, and many more.

Ivan has so much history and so many great stories. I could’ve talked to him for hours. Hopefully we’ll have a round two sometime down the road. I hope you enjoy this episode with Ivan Neville.

Listen to the new single "Justice" by Dumpstaphunk featuring Trombone Shorty

Spotify: https://open.spotify.com/artist/37ZvFp654tY74Z1D2TLOGR
iTunes: https://itunes.apple.com/us/album/justice-feat.-trombone-shorty/id1196292514
Apple Music: https://itun.es/us/IMFthb
Tidal: tidal.com/track/69463875

Highlights from this Episode
Ivan Neville’s Recommendations of Restaurants and Venues in New Orleans [7:05]
The new single “Justice” [9:08]
Performing with Bob Weir of The Grateful Dead [11:05]
Ivan’s favorite Jazz Fest memory [13:42]
Growing up in a musical family [14:58]
The first time Ivan picked up an instrument [19:03]
The story behind the Mardi Gras Indians [22:45]
The story behind the song “Justice” [28:04

Quotes from Ivan Neville
“James Booker to me, was the most amazing piano player I’ve ever heard.”
“I listened to songs by ear, and was able to copy them from radio.”
“If you’ve been to Mardi Gras and haven’t seen a Mardi Gras Indian, you’re missing out.”
“ We are one nation, and that’s what we need to realize.”
“We do have a voice to say things.”
“Love wins out over hate.”
“You have a voice, use it.”
“Do, Study, Practice, and Learn everything you can.”
“Take some time everyday to get better at every aspect of your craft.”

Links to Things & People Mentioned
Dumpstaphunk
Maple Leaf Bar - New Orleans
Jacques Imos - New Orleans Restaurant
Peche Restaurant - New Orleans
Mandina’s Restaurant - New Orleans
Tipitina’s  
Trombone Shorty
Cyril Neville
Chali 2na
Bob Weir of The Grateful Dead
Sweetwater Music Venue  
George Porter
New Orleans Jazz Fest
Neville Brothers
Aaron Neville
Allen Toussaint
James Booker
“Big Chief” by Professor Longhair
Krewe of Zulu
Wild Tchoupitoulas
Bonnie Raitt
Keith Richards
Spin Doctors
Paul Abdul
Ani DiFranco
Rebirth Brass Band

Get in Touch with Ivan Neville and Dumpstaphunk
http://dumpstaphunk.com/
Instagram | Twitter | Facebook

Ivan Neville’s Definition of Making It
Doing what you love, and paying your bills.

Erick Greene - Marketing for the Worlds Biggest Promoters with over 200+ Shows per Year

This podcast episode kicks off a five week New Orleans series. When I first moved to New Orleans in 2012 to work for House of Blues / Live Nation, was the first time I moved away from home. I started right in holiday season too, so it was also my first time alone for the holiday’s. One of the first friends I made there was Erick Greene. My first week there, he came up to my office and decided to take the new guy out for drinks. Ever since then he’s become a great friend, and also someone I’ve learned a ton from when it comes to marketing shows online and social media.

Erick is always on top of the newest trends in marketing, and very creative when it comes to promoting shows. After playing in bands in New Orleans, he landed an internship at House of Blues New Orleans, which lead him to becoming the Marketing Coordinator, and social media guru when marketing shows online became a brand new thing. His passion for learning made him a very valuable asset for House of Blues. Erick’s hard work didn’t go unnoticed though to the outside world. In 2013, Huka Entertainment, came in and swooped up Erick Greene to become their Marketing Manager at their New Orleans office, which is where he still is today. With Huka, Erick is promoting over 200+ concerts per year in the Southeastern United States for their touring division.

In this podcast conversation, Erick offers a ton of value from his experience. He talks about what you can do to stand out as an intern, the transition from House of Blues to being bought by Live Nation, how social media affected the way shows were promoted, his journey, and so much more.

Highlights from this Episode
About Huka and Erick’s role as Marketing Manager [4:55]
How Erick got started in the music business [8:31]
What you can do as an intern to stand out [13:41]
The transition from House of Blues to Live Nation [15:26]
How social media affected how shows were promoted [18:15]
Skills students should learn besides what they learn in the classroom [22:34]
Being part of a legendary system at House of Blues New Orleans [29:08]
Becoming the Marketing Manager for Huka Entertainment [33:40]
Building a scene in a new market [37:04]
Building your fanbase as an artist [40:41]
Erick’s favorite shows [49:02]

Quotes from Erick Greene
“There is an energy there that you can’t replicate unless you’re in it.”
“House of Blues was a University within itself.”
“You can still bring new things to the table.”
“What breath of life can you bring to your internship?”
“The biggest thing you can do is to learn as much as you can.”
“You need to build up your personal skill set.”  
“Empower yourself, and don’t wait for someone else.”
“Understand what makes the market tick.”
“Every market that we work in is insanely different from each other.”
“To build relationships, you have to build trust.”
“The magic is working with the artist and building them up in your markets.”
“You have to do what works for your band and your brand.”
“I wake up, have a cup of coffee, and realize that I couldn't imagine doing anything else.”
“Keep learning, keep pursuing, and keep developing yourself.”
“Go out there and grab it!”

Links to Things & People Mentioned
Huka Entertainment  
Pemberton Festival
Tortuga Music Festival  
The Buku Music and Art Project
House of Blues New Orleans
Winter Circle Productions
Taco Bell  
Mahoney’s Po Boys in New Orleans
Guy’s Po-Boys in New Orleans
No Doubt  
PRIMUS  
311  
University of New Orleans
Live Nation  
Mailchimp
Mark Roberts - Sr. Marketing Manager for Live Nation New Orleans
Sonny Schneidau - 40 Year Talent Buyer for House of Blues and Tipitina’s
Old Dominion
Couchsurfing
Foals  
Throne Theater in Wilmington, NC
Cymbal Music App  
The Alchemyst [Book] by Paulo Coeloh
Dave Brooks at Amplify   
The Four Agreements [Book] by Don Miguel Ruiz
Kevin Stone - Talent Buyer for Florida Theatre
Pollstar Live 2017 Sessions  

Get in Touch with Erick Greene
E-mail: erick.greene@huka.com
Instagram: @docgreene
Twitter: @docgreene

Erick Greene’s Definition of Making It
“Doing what you love to do, and doing it. You’re always in the process of making it”

Greg Rollett - Creating Your 1,000 True Fans, Engaging on Social Media, Building Your Content List & Winning Emmy Awards

Greg Rollett returns due to popular demand! People loved episode 1 with Greg, and now we really get into it. In this round 2, we’re talking about building your 1,000 true fans, creating your content list, engaging on social media, setting goals, and much more. This episode has some great takeaways on action items you can apply to your career today. Also, we talk about Greg’s newest accomplishment of being a first time Emmy Award Winning Producer for the documentary “Return to Esperanza.”

Greg is one of the people that inspired me to start this podcast, and always pushed me to re-create myself. I’m sure when you listen to this episode, he will do the same for you. In the first episode of “Making It with Chris G.” you can hear more about Greg’s story, and how he got started in his journey. He’s one of my great friends, and is always working on the next amazing project. I’m hoping to have him as a regular guest on the show to bring you inspiration, guidance, and steps on how you can take your career to the next level today. I hope you enjoy this round 2 with Greg Rollett.

Highlights from this Episode
Winning his first Emmy Award [8:30]
His New Show “The Ambitious Life [12:48]
How does someone create more value, and build true fans [17:08]
The importance of building an email list [20:20]
Building your business for mobile [26:02]
Creating visual content and video [28:18]
Applying to 80/20 rule to your career [32:02]
Brainstorming and creating your content list [34:35]
Building your story through points of affinity [43:13]
Engaging with your fan on social media [47:22]
Advertising on Facebook [52:06]
Setting goals [58:18]

Quotes from Greg Rollett
“If you do great work, you create great art.”
“The more credibility you can stack, the easier things become.”
“Can you find the one outlier that can help you get there 10x faster.”
“Facebook advertising is the most underutilized thing for creatives.”
“At the start, you scale your fanbase by interacting with your fans.”
“Optimize for mobile first. That’s where everyone is experiencing your content.”
“You need short form content to grab attention.”
“I’m a fan of long form content, because it creates better customers.”
“Learn production, or have someone on your team that knows production.”
“If you have something to say, say it.”
“What are ten things outside of music that you’re passionate about?” - on creating content
“Points of affinity are the things that drive us and brings us together.”
“Playing a field of one is much better than competing in a sea of thousands.” “Pick and master the platform that you enjoy and like the most.”
“You can dominate one or two social media platforms.”
“Play to your strengths.”
“Identify your 1,000 true fans, and put an ad in front of them.”
“Your real fan will pay your bills.”
“Reverse freaking engineer, it’s not rocket science.”
“Have a plan for how you’re going to do it.”
“Reverse engineer your plan, and make it realistic.”  
“Don’t consume to the point where it paralyzes you to create.”
“He who creates the most consistent content will win.”

Links to Things & People Mentioned
2016 Suncoast Region Emmy Award Winners
Return to Esperanza  
Ambitious.com
Squarespace
Gary Vaynerchuck
Evernote
Growth Lab with Ramit Sethi
Kap Kallous  
Black Rooster Taqueria in Orlando
Mike Stud
Trophy Room in Orlando
Marcus Jordan
1,000 True Fans by Kevin Kelly
Full Sail University
Tony Robbins
Ambitious YouTube Channel  

Get in Touch with Greg Rollett
Ambitious.com  
Instagram: @gregrollett
Twitter: @gregrollett
YouTube  

Ari Herstand - A DIY Musician Making It in the New Music Business

The first time I met Ari, was on the CD Baby DIY Musician’s Podcast in November of 2016. It was in promotion of his new book “How to Make It in the New Music Business.” In the interview he had a ton of great information to share about releasing your own album. I constantly had to pull over (don’t text and drive), to take notes, until I eventually said I’m listening to this when I get home. After the episode I had to reach out and get him on the show. I learned so much from that one interview, and had to get him to share his story with our listeners and students. From the first email, Ari was really excited and very happy to be part of the show. 

Ari is a DIY musician that has performed over 600 shows, that he booked all on his own. He’s opened and toured with artists such as Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids, and Ron Pope. As his peers started noticing his hustle and success in his career, they would reach out to him for advice. After a while, he decided to start his own blog, Ari’s Take, to help and support fellow musicians. Ari is a man that was very many hats such as musician, actor, public speaker, blogger, multi-instrumentalist, beat boxer, and now author.

This was a very fun interview, and I’m looking forward to going for a Round 2 with Ari Herstand in person very soon. Get your pen and paper to start taking notes, and enjoy this episode.

Highlights from Episode
How does Ari get his drive and stay motivated? [6:16]
Ari on his true goal [10:58]
What is the “NEW” music business? [13:07]
What are common questions that musicians have? [17:20]
The journey and process of putting the book together [20:22]
How to build true fans [24:09]
The importance of building your email list [31:10]
What does Ari’s Team Look Like and finding a manager [37:22]
Has Ari ever thought about becoming a manager [44:42]
Studying at University of Minnesota [46:38]
What are the steps artists should take when booking their own shows? [53:17]
What would Ari do if it was his last day? [1:00:01]

Quotes from Ari:
“There isn’t just one way to pursue a successful music career anymore”
“Everyone started with zero fans”
“Don’t look at fans as number, look at them as people”
“Until you get to superstar level, you have the time to respond to people”
“When you do things differently, you excel much faster”
“The conversion rate on email is so much higher than [the social media platforms]”
“I always had the mailing list sign-up at every show and grew that”
“I consider myself a student first. I’m always looking to learn.”
“Remember it’s your career, managers work for you”
“It’s much cooler to sell out a smaller venue, than to play a half empty big venue”
“Don’t take your show on the road, until you can break locally”
“Book a big local show, every 6 to 12 weeks”

Links to Things & People Mentioned
Get Ari’s Book “How to Make It in the New Music Business”
“All You Need to Know about the Music Business” by Donald Passman [Book] Digital Distribution Comparison Guide from Ari’s Take Blog
Digital Music News
Audiokite
Secret Road
Lynn Grossman - Owner of Secret Road (Interview)
Ingrid Michaelson
Bruce Flohr at Red Light Management
SwitchfootAri’s Interview with Cathy Heller
Ron Pope  
MailChimp
Kevin Hart
Jamie Foxx
Bruno Mars
Harry Fox Agency
University of Minnesota

Get in Touch with Ari
http://ariherstand.com/
Ari on Twitter
Ari’s Take on Twitter
Ari on Instagram
Ari’s Take Blog

Ari’s definition of Making It
Living the kind of lifestyle you want to live, and doing what you love.

Kevin Stone - Program Director and Talent Buyer of Florida Theatre on Philosophies of Booking Concerts

You can also listen to this episode on iTunes | Stitcher | SoundCloud  

This podcast interview is with Kevin Stone, Program Director and Talent Buyer for The Florida Theatre in Jacksonville, FL. This is my first conversation with a Talent Buyer. One of my kind! My experience in the industry, has been booking and promoting shows since 2006. Shout out to Emily Kopp for introducing me to Kevin Stone. This was a wonderful interview, and the first one where I personally feel like I’m finally hitting a good groove. Still have a long way to go to the 10,000 hours to greatness in my podcast journey, but this conversation and the stories by Kevin, has made this one of my favorites so far.  

Kevin Stone, the program Director of Florida Theatre in Jacksonville, FL. He started his journey in the entertainment business when he graduated college in 1999 from a college in Toronto Canada. After many years on the road, he landed at Ruth Eckerd Hall in Clearwater, FL where he became the Director of Entertainment. While at Ruth Eckerd Hall he started a concert series with the Tampa Bay Rays where they promoted many amazing concert from which he will share some stories in this conversation. In 2013, he became the director of programming at Florida Theatre, a beautiful 1,900 capacity historic theatre, bringing all kinds of amazing concerts and events to Jacksonville, FL

Kevin is a man of service that gives back so much to the live music community. This was a really fun interview, and I’m excited to bring this to you for two episodes. I hope you enjoy my conversation with Kevin Stone.  

Kevin’s Definition of Making It:
It’s not 100% dollars and cents. It’s being able to come to work every sing day and knowing you love what you do, and getting to make a difference in the community. 

The Show Poster from when Elvis Presley performed at the Florida Theatre in 1956. 

Herb Gonzalez - Telling a Visual Story with Photography

You can also listen to this episode on iTunes | Stitcher | SoundCloud

In this podcast episode we dive into the world of photography and content creation with photographer, Herb Gonzalez, also known as Lion the Lion.

Herb Gonzalez is a musician that has played in bands in Central Florida. He’s currently studying at Full Sail University in the Music Business Program. Herb is one of the directors for the artist development organization at Full Sail, 3300 and Climbing. While at Full Sail he rediscovered his passion for photography and in less than a year people are taking notice of his work. Not only does he take great photos, but he’s also developed the chops to edit photos to make them look natural and as he says “make them look beautiful.” Herb is still in the early stages of his career, but understands the importance of great content as I talked about in the lesson for last week. There is so much we can learn from him to take better pictures and put out better content. Here is my interview with Herb Gonzalez – the Lion.

Get in touch with Herb:
Website - www.lionthelion.com
Instagram / Twitter

Herb’s definition of Making It:
"Getting recognized for what you’re doing, and being happy."

Adam Taylor - Delta Rae Tour and Production Manager on Life on the Road

You can also listen to this episode on iTunes | Stitcher | SoundCloud

Adam Taylor graduated from Full Sail University with degrees in Show Production and Music Business. After graduating, he went on to work with me at The Plaza Live in Orlando, FL where he became the production manager. Then he went on to become the Tour and Production Manager for Delta Rae with whom he ran sound for the band at the Democratic National Convention where he met Michelle Obama, David Letterman, he has been part of festivals such as Bonnaroo, Hangout Fest, Voodoo Fest, Austin City Limits and many more.

Adam has travelled the world with Delta Rae and is only in the early stages for what is going to be a very beautiful career. We’re going to learn what life on the road is like from a Tour Manager and Production manager perspective and what it takes to land in one of those careers. He’s creative as a production manager and is willing to do whatever it takes to get the job done. I hope you enjoy this ride down the road, with Tour Manager Adam Taylor.  

Quotes Mentioned
“Be prepared to do extra work on top of what you think you deserve.”
“Your attitude is what’s gonna take you further than anything.”
“You can’t confirm enough times; you can’t plan far enough out in advance.”
“Breathe, take a break, it’s all serious, but don’t take it so serious.”
“Reach out to that stack of business cards.”

Links to Things Mentioned
Delta Rae
Master Tour (Tour Management & Logistics) 
AudioTools (Pro Audio Analysis)
Dave Rat Videos
The Wire (TV Show)

Get in Touch with Adam
Buy a Delta Rae concert ticket and visit the audio console!
deltaraeproduction@gmail.com
Twitter/Instagram: @wadamt

Their definition of Making It
“Waking up and still loving what you’re doing.”